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Práticas E Possibilidades Comunicacionais

Práticas E Possibilidades Comunicacionais


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About the Book

Em "Práticas e possibilidades comunicacionais" o dr. Ricardo Uhry integra diferentes visões em uma abordagem transdisciplinar pela qual se delineia um enfoque prático da Comunicação na Sociedade que dá continuidade à perspectiva panorâmica com enfoque prático. Em busca de uma visão mais abrangente e prática, apresentam-se referenciais teóricos e propõe-se um Mapa das relações comunicativas e enfocam-se formas de gestão da comunicação: as formas de comunicação publicitária, a comunicação voltada à venda, a comunicação com os públicos, a comunicação radiofônica, televisiva, editorial e jornalísticas, digital e outras práticas e possibilidades comunicacionais. A inovação está em ampliar um panorama das relações entre comunicação, marketing e outras disciplinas e abordar práticas e possibilidades comunicativas. Propõe-se colaborar para uma apropriação crítica de conteúdos instigantes que envolvem a área de comunicação, o que é enriquecido com um conjunto de questões com as quais é possível refletir sobre as práticas e possibilidades comunicacionais. 8jul2024


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Product Details
  • ISBN-13: 9798328145763
  • Publisher Date: 10 Jun 2024
  • Height: 279 mm
  • No of Pages: 174
  • Spine Width: 9 mm
  • Weight: 421 gr
  • ISBN-10: 8328145766
  • Binding: BC
  • Language: por
  • Returnable: N
  • Sub Title: Comunicação Na Sociedade II
  • Width: 216 mm


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