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Processo di internazionalizzazione di un'azienda

Processo di internazionalizzazione di un'azienda


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International Edition


About the Book

Il processo di internazionalizzazione è una realtà per un numero crescente di aziende in tutto il mondo, sia verso mercati maturi che emergenti. In qualsiasi Paese e/o regione, la differenza tra il Paese in cui l'azienda si trasferisce e l'azienda stessa può essere estremamente dirompente o redditizia. Anche tra i Paesi dell'Europa occidentale, i cosiddetti Paesi del Sud come il Portogallo, la Spagna o l'Italia possono presentare differenze sostanziali rispetto ai Paesi dell'Europa centrale e settentrionale come la Germania o i Paesi Bassi. Le aspettative dei dipendenti, ciò che è considerato accettabile e la norma variano da Paese a Paese e le aziende devono capire che: l'accettazione delle differenze gerarchiche, il maschilismo contro il femminismo, l'individualità contro il colettivismo sono temi presenti nel comportamento delle persone e influiranno sul posto di lavoro. Quando ci si sposta in altre regioni, come l'Asia-Pacifico, la diversità linguistica aggrava il problema. In molti casi, la negoziazione in un'altra lingua non viene nemmeno presa in considerazione, oppure la creazione di posizioni di potere all'interno dell'azienda, grazie alla flessibilità linguistica, è una realtà indiscutibile. Tutte queste questioni devono essere prese in considerazione dalle aziende che si stanno globalizzando.


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Product Details
  • ISBN-13: 9786207374922
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 95 gr
  • ISBN-10: 6207374924
  • Publisher Date: 11 Apr 2024
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm


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