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About the Book

Die digitalen Veranderungen sind in der Printwelt unubersehbar. Die Druck- und Verlagsbranche hat sich mittlerweile darauf eingestellt. Prinzipiell haben Printunternehmen gute Voraussetzungen, mit den neuen Informations- und Kommunikationstechniken ihre Produktpalette zu erweitern und ins E-Business einzusteigen. Ihre Produkte sind geistiger Natur, ob sie auf Papier oder am Bildschirm zu lesen sind, andert prinzipiell nichts an ihrer Wertigkeit.In dem vorliegenden Band werden die Fakten, Probleme und mogliche Losungswege analysiert und diskutiert. Namhafte Autoren aus der Wissenschaft und Praxis beleuchten das Thema in seiner ganzen Vielfalt. In dem Band sind Beitrage von Thomas Emrich, Rolf Fischer, Ernst Gartner, Bettina Gartner, Mike Friedrichsen, Wolfgang Fuchs, Martin Glaser, Sven Heimerdinger, Uwe Jager, Wolfgang Jeschke, Bernd Kaiser, Bernd-Jurgen Matt, Matthias Mayer, Jochen Mersmann, Dominik Metzler, Andrea Siegl, Peter Stampfli, Jan Guido Vetter, Helmut Wittenzellner, Martin Wysterski enthalten.


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Product Details
  • ISBN-13: 9783832905569
  • Publisher: Nomos Verlagsgesellschaft
  • Binding: Paperback
  • No of Pages: 305
  • Series Title: Schriften Zur Medienwirtschaft Und Zum Medienmanagement
  • Weight: 750 gr
  • ISBN-10: 3832905561
  • Publisher Date: 15 Apr 2004
  • Language: German
  • Returnable: N
  • Sub Title: Herausforderung Fur Druck- Und Verlagsunternehmen Im Digitalen Zeitalter


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