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Portfolio-Analyse

Portfolio-Analyse


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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Private Fachhochschule für Wirtschaft und Technik Vechta-Diepholz-Oldenburg; Abt. Diepholz (FHWT Diepholz), Veranstaltung: Strategische und internationale Unternehmensführung, Sprache: Deutsch, Abstract: "Jedes im Wettbewerb stehende Unternehmen hat eine Wettbewerbsstrategie, bewußt oder unbewußt." Doch woher stammt eine Strategie? Wer verfasst sie auf welcher Basis? Ein Instrument zur Strategieformulierung für einzelne Geschäftseinheiten stellt die Portfolio-Analyse dar, die im Rahmen dieser Arbeit behandelt werden soll. In den 50er Jahren des 20. Jahrhunderts wurde das professionelle Anlegen von Geld und das Verwalten von Vermögen eher als Kunst angesehen, denn als Wissenschaft. Nach ersten wissenschaftlichen Analysen des Aktienmarktes sorgten erst der große Markt-Crash im Oktober 1929 sowie die Weltwirtschaftskrise Anfang der 30er Jahre für breitere wissenschaftliche Analysen. Zwei betroffene Kapitalanleger, Irving Fisher und Alfred Cowles, befassten sich mit Forschungen auf dem Gebiet ökonomischer Theorie. Harry Markowitz, Doktorand der neu gegründeten Cowles Foundation, veröffentlichte 1952 den wissenschaftlichen Artikel "Portfolio Selection". Die von Markowitz beschriebene Portfolio-Theorie wurde ein Meilenstein in der Finanzierungs-Theorie. Sie besagt, dass ein Wertpapier-Portfolio aus einer optimalen Kombination verschiedener Wertpapiere bestehen sollte. So kann ein Portfolio wegen des Diversifikationseffektes trotz verschiedener risikobehafteter Anlagen dennoch ein wenig riskantes Portfolio darstellen und das Ziel der Ertragsmaximierung mit einhergehender Risikominimierung erreicht werden. Der Begriff "Portfolio" geht auf das französische Wort "Portefeuille" zurück und bezeichnet neben einer Brieftasche auch den Tätigkeitsbereich eines Ministers. In dieser Arbeit soll die Portfolio-Analyse - besonders die nach der Bosten Consulting Group (BCG


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Product Details
  • ISBN-13: 9783638943130
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Einsatz von Portfolios in der Strategieformulierung von strategischen Geschäftseinheiten
  • Width: 148 mm
  • ISBN-10: 3638943135
  • Publisher Date: 21 May 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 145 gr


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