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Politische Kommunikation und YouTube.com

Politische Kommunikation und YouTube.com


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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,7, Universität Regensburg (Institut für Information und Medien, Sprache und Kultur), Veranstaltung: YouTube und audiovisuelle Kultur, Sprache: Deutsch, Abstract: Im Lauf der vergangenen Dekade hat sich die Art und Weise mit der die Menschen miteinander kommunizieren in grundlegender Weise geändert. Zum einen durch die fortschreitende Vernetzung der einzelnen Gesellschaftsteile mittels neuer technologischer Entwicklungen sowie auf Grund Ausbau und weitreichende Verbreitung von internetfähigen Geräten. Diese Entwicklung hielt auch nicht vor der Politik und dem politischen Lebensbereichen zurück. Mit dem Jahr 2008 fiel dem Internet während des Präsidentschaftswahlkampf in den USA eine entscheidende Rolle zu: es prägte sämtliche nachfolgende Wahlkampfstrategien. Obama gewann durch sein neues Verständnis der Politik die Wahl. Doch nicht nur in den Vereinigten Staaten auch in Deutschland ist das Internet das Medium der Stunde. Spätestens seit der Bundestagswahl im September 2009 unterhielt jede der antretenden Parteien eigene Internetauftritte. Das Internet veränderte die Politik nachhaltig. Seit nunmehr fünf Jahren prägt ein spezielles Internetphänomen die gesellschaftliche Landschaft nachhaltig. Mit der Video-Plattform YouTube wurde eine Möglichkeit der Repräsentation geschaffen, die sich mittlerweile durch alle Generationen und Gesellschaftsteile zieht. Von Eltern in Szene gesetzten Kleinkindern bis hin zu Lebenserinnerungen von Senioren, von belanglosem Geschwafel jugendlicher Selbstdarsteller bis hin zu aufklärerischer Weltenverbesserer - alles trifft und kommuniziert sich auf YouTube. So ist es auch nicht weiter verwunderlich, dass eben auch die politische Klasse nicht fernbleibt und versucht, mittels YouTube neue Wählergruppen zu akquirieren - oder einfach nur über die eigene Arbeit aufklären möchte. Eines ist klar, YouTube hat das Spiel grun


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Product Details
  • ISBN-13: 9783640616381
  • ISBN-10: 3640616383


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