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Plant-Based Food Consumption

Plant-Based Food Consumption


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About the Book

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers' motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice.

Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.


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Product Details
  • ISBN-13: 9780323988285
  • Publisher: Elsevier Science
  • Publisher Imprint: Woodhead Publishing
  • Height: 229 mm
  • No of Pages: 336
  • Series Title: Woodhead Publishing Consumer Science and Strategic Marketing
  • Sub Title: Products, Consumers and Strategies
  • Width: 152 mm
  • ISBN-10: 0323988288
  • Publisher Date: 01 Jun 2023
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr


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