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Personalisierung eines Content-Management-Systems und Abbildung dessen Struktur in einer relationalen Datenbank sowie Implementierung einer Benutzerregistrierung

Personalisierung eines Content-Management-Systems und Abbildung dessen Struktur in einer relationalen Datenbank sowie Implementierung einer Benutzerregistrierung


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About the Book

Inhaltsangabe: Gang der Untersuchung: Diese Diplomarbeit beschäftigt sich mit dem Thema „Personalisierung eines Content-Management-Systems und Abbildung dessen Datenstruktur in einer relationalen Datenbank sowie Implementierung einer Benutzerregistrierung". Um eine erfolgreiche Internetpräsenz zu erreichen, ist es wichtiger denn je, die Wünsche der Besucher einer Webseite, welche zu Kunden werden sollen, schnellstmöglich zu befriedigen. Wie dieses Ziel unter Verwendung eines Content Management Systems erreicht werden kann, wird in den folgenden Kapiteln erläutert. In diesem Zusammenhang werden im zweiten Kapitel die Grundlagen der Personalisierung dargelegt. Neben rechtlichen Aspekten werden die Vorteile erläutert, welche sich aus der Personalisierung ergeben. Weiterhin werden die Verfahren vorgestellt, mit denen Daten über den Benutzer gesammelt und verwertet werden können. Das dritte Kapitel befasst sich mit den Grundlagen des bisherigen und des zukünftigen Systems. Das vierte Kapitel beinhaltet Überlegungen zur Planung der Personalisierung des Content Management Systems anhand der bestehenden Beispielanwendung. Die zukünftige relationale Tabellenstruktur des Content-Management-Systems wird im fünften Kapitel dargestellt. Im sechsten Kapitel wird die Implementierung der Benutzerregistrierung und der Benutzeranmeldung beschrieben. Inhaltsverzeichnis: Inhaltsverzeichnis: Inhaltsverzeichnis2 Abbildungsverzeichnis5 Tabellenverzeichnis6 Abkürzungsverzeichnis7 1.Einleitung8 2.Personalisierung9 2.1Sinn und Zweck der Personalisierung10 2.1.1Erhöhen der Kundenbindung11 2.1.2Zielgerichtete Werbung11 2.1.3Schnellere Verteilung von Informationen im Intranet11 2.1.4Zielgerichtete Informationen12 2.2Probleme und Risiken der Personalisierung12 2.3Rechtliche Aspekte der Personalisierung13 2.3.1Datenschutz in Deutschland13 2.3.2Datenschutz in der EU14 2.3.3Datenschutz in den USA14 2.4Planung der Personalisierung15 2.5Datenbestand analysieren und Kundeng


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Product Details
  • ISBN-13: 9783838644936
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 383864493X
  • Publisher Date: 09 Sep 2001
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 177 gr


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Personalisierung eines Content-Management-Systems und Abbildung dessen Struktur in einer relationalen Datenbank sowie Implementierung einer Benutzerregistrierung
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