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People and Computers XIX - The Bigger Picture

People and Computers XIX - The Bigger Picture


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About the Book

As a new medium for questionnaire delivery, the Internet has the potential to revolutionize the survey process. Online (Web-based) questionnaires provide several advantages over traditional survey methods in terms of cost, speed, appearance, flexibility, functionality, and usability [Bandilla et al. 2003; Dillman 2000; Kwak & Radler 2002]. Online-questionnaires can provide many capabilities not found in traditional paper-based questionnaires: they can include pop-up instructions and error messages; they can incorporate links; and it is possible to encode difficult skip patterns making such patterns virtually invisible to respondents. Despite this, and the emergence of numerous tools to support online-questionnaire creation, current electronic survey design typically replicates the look-and-feel of pap- based questionnaires, thus failing to harness the full power of the electronic survey medium. A recent environmental scan of online-questionnaire design tools found that little, if any, support is incorporated within these tools to guide questionnaire design according to best-practice [Lumsden & Morgan 2005]. This paper briefly introduces a comprehensive set of guidelines for the design of online-questionnaires. It then focuses on an informal observational study that has been conducted as an initial assessment of the value of the set of guidelines as a practical reference guide during online-questionnaire design. 2 Background Online-questionnaires are often criticized in terms of their vulnerability to the four standard survey error types: namely, coverage, non-response, sampling, and measurement errors.


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Product Details
  • ISBN-13: 9781846281921
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: 2006 ed.
  • Language: English
  • Returnable: N
  • Spine Width: 33 mm
  • Weight: 793 gr
  • ISBN-10: 184628192X
  • Publisher Date: 01 Sep 2005
  • Binding: Paperback
  • Height: 232 mm
  • No of Pages: 510
  • Series Title: BCS Conference
  • Sub Title: Proceedings of Hci 2005
  • Width: 158 mm


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