You can now buy this product (Red Palm Oil) in Walmart.Nature has provided us with almost 600 known carotenoids, ranging from yellow orange to red hues and some of these possess Vitamin A activity of varying degrees. Palm fruit oil is one of the richest natural plant sources of carotenoids with concentration in the range of 500-700 parts per million-ppm.Palm fruit oil has over 15 times more carotenoids than carrots and 300 times more than tomatoes. What differentiates Palm fruit oil from others is the quantity of its carotenoids. No other vegetable oil contains carotenoids in such significant quantities like palm fruit oil. Analysis shows that alpha and beta carotenes constitute approximately 90% of the total carotenoid content.Carotenoids are organic pigments that are found in the chloroplasts and chromoplasts of plants and some other photosynthetic organisms. Carotenoids, the colorful plant pigments some of which the body can turn into vitamin A, are powerful antioxidants that can help prevent some forms of cancer and heart disease, and act to enhance your immune response to infections.These precursors to vitamin A are sometimes called provitamin A. Bright-orange beta-carotene is the most important carotenoid for adequate vitamin A intake because it yields more vitamin A than alpha-carotene or gamma-carotene.Palm fruit oil is naturally free of trans fats. That makes it a very good oil but you must be able to know the difference between palm fruit oil and palm kernel oil. Both oils come from the same tree but are totally different. One is very good for your heart and the other is not so good. Palm Fruit oil is enriched with vitamin E and beta-carotene. Palm fruit is oil-rich with reddish-black skin and yellow-orange fleshy part. That the Egyptian and other civilizations have used palm fruit oil for centuries attest to palm fruit oil being one of the most nutritious and beneficial edible oil in the world today. The inability for so long to distinguish the benefits of other products from the palm tree from palm fruit oil is perhaps why the palm fruit is not known in more households as it should be. The stigma attached to the palm kernel oil has kept the palm fruit oil in the dark. When it comes to oils palm fruit oil is otherwise a bona fide food. Palm fruit oil has a powerhouse of antioxidant nutrients. The same ones that give tomatoes, carrots, some other fruits and vegetables their rich red and orange colors. Palm fruit oil contains more antioxidants than tomatoes or carrots. Red palm fruit oil is also densely packed with tocotrienols-a powerful form of vitamin E. If you do not have a bottle at home, now is the time to write it down in your things to purchase list because Palm fruit oil is it.