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Otimização das vendas através do marketing direcionado auxiliado pelo Business Intelligence

Otimização das vendas através do marketing direcionado auxiliado pelo Business Intelligence


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About the Book

O marketing é uma atividade fundamental em quase todas as esferas da vida, uma vez que o seu conceito central assenta na troca de valores, quer se trate de produtos ou serviços. Os seus efeitos estendem-se para além do marketing como profissão, para o marketing como uma parte importante das escolhas pessoais em áreas de rendimento de despesas, bem como das decisões empresariais. Este livro pode beneficiar tanto as empresas emergentes como as grandes empresas, uma vez que os princípios de marketing contidos podem ser estrategicamente adaptados às circunstâncias únicas da empresa, de modo a melhorar as receitas das vendas, ganhar vantagem competitiva e aumentar a fidelidade à marca através da repetição da compra. Este livro centra-se no marketing direcionado - um processo que é bem acelerado pelo business intelligence (BI), que é um processo tecnológico de criação de perfis de dados de clientes, compilação de registos históricos de vendas, tendências e produção de informações accionáveis para os decisores. O desejo do autor é que este livro não só ajude as empresas a melhorar as suas receitas de vendas e a sua vantagem competitiva, mas que também mude a perspetiva de como as empresas percepcionam e interagem com os clientes.


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Product Details
  • ISBN-13: 9786207665037
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 114 gr
  • ISBN-10: 6207665031
  • Publisher Date: 15 Jun 2024
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 152 mm


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Otimização das vendas através do marketing direcionado auxiliado pelo Business Intelligence
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Otimização das vendas através do marketing direcionado auxiliado pelo Business Intelligence
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