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Ordnung. Kontrast. Reduktion

Ordnung. Kontrast. Reduktion


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About the Book

In diesem Buch werden die drei wichtigsten Faktoren fur eine gute Gestaltung analysiert. Ordnung, Kontrast und Reduktion! Anhand von Schemen entwickelt der Autor seine Theorie fur gute Gestaltung. Die Ordnung schliesst aus, was nicht strukturiert ist. Der Kontrast lasst nur durch, was spannend und interessant weil unterschiedlich ist. Reduktion lasst nur durch, was inhaltlich und formal reduziert wurde. Es ist konzeptionell das wichtigste Schema, weil es den Inhalt visuell auf den Punkt bringt. Anhand von Werken von Michelangelo, Rembrandt, Le Corbusier und Dieter Rams zeigt der Autor, dass diese Schemata sehr vielfaltig einsetzbar sind, von Architektur, uber Design bis hin zur Malerei
About the Author: Tom Moog, geb. 1950, studierte Visuelle Kommunikation an der Gesamthochschule Wuppertal und schloss als Diplom Designer ab. Neben zahlreichen weiterfuhrenden Studien war er u.a. Vorsitzender des Clubs Bund Deutscher Werbeberater und ist seit 2004 Vorsitzender des Prufungsausschusses Mediengestalter . Er arbeitete bei GGK, war Creative Director bei Galus und grundete 1978 sein eigene Buros mit wechselnden Partnerschaften. Seit 2011 fuhrt er sein Buro Tom Moog Werbe- und Markenberater.


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Product Details
  • ISBN-13: 9783709114537
  • Publisher: Springer
  • Binding: Paperback
  • No of Pages: 176
  • Series Title: German
  • Weight: 750 gr
  • ISBN-10: 3709114535
  • Publisher Date: 29 Apr 2013
  • Language: English
  • Returnable: Y
  • Sub Title: Der Sichere Weg Zu Einer Guten Gestaltung


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