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Optometric Practice Management

Optometric Practice Management


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International Edition


About the Book

Filled with practical strategies for addressing the problems of day-to-day practice, this explains how to promote business and marketing skills without detracting from the professionalism of the optometrist.

  • Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
  • Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
  • Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
  • Tips and tools are provided on how to approach the client as both a consumer and a patient.
  • Helpful information for students or optometrists who own or are planning to own their own practice.
  • Completely re-written and updated.
  • 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future.
  • An increased focus on how to work with partners, including how to exit gracefully from a partnership.
  • A discussion of how to start a part-time practice addresses real-world considerations and practical strategies.
  • Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.


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Product Details
  • ISBN-13: 9780750674287
  • Publisher: Butterworth - Heinemann
  • Publisher Imprint: Butterworth - Heinemann
  • Edition: 0002-
  • Language: English
  • Returnable: N
  • Spine Width: 21 mm
  • Width: 166 mm
  • ISBN-10: 0750674288
  • Publisher Date: 27 Sep 2002
  • Binding: Hardback
  • Height: 238 mm
  • No of Pages: 384
  • Series Title: English
  • Weight: 730 gr


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