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Open Innovation. Wahlfreiheit vs. Vertragszwang

Open Innovation. Wahlfreiheit vs. Vertragszwang


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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich Jura - Zivilrecht / Handelsrecht, Gesellschaftsrecht, Kartellrecht, Wirtschaftsrecht, Note: 11,2, Ludwig-Maximilians-Universität München (Juristische Fakultät / Max-Planck-Institut), Veranstaltung: Schwerpunktseminar, Sprache: Deutsch, Abstract: Seit Henry W. Chesbrough sein Werk "Open Innovation: The New Imperative for Creating and Profiting from Technology" veröffentlichte und damit den Begriff "Open Innovation" prägte, wird zunehmend über einen Umschwung im Innovationsmanagement diskutiert. Der Ansatz von "Open Innovation" beschreibt demnach den aktiven und gezielten Einbezug der Außenwelt zur Verbesserung des eigenen Innovationspotenzials durch die Öffnung der Unternehmensgrenzen. Die strategische Nutzung der Außenwelt im Sinne der Innovationssteigerung lässt sich dabei auf drei Kernprozesse zurückführen: Während beim Outside-In-Prozess die Internalisierung und die Verarbeitung von externem Wissen in die eigene Innovationsarbeit im Vordergrund steht. Beschreibt im Gegenzug der Inside-Out-Prozess die Ausgliederung und Verwertung internen Wissens außerhalb des Unternehmens. Der Coupled-Prozess umfasst schließlich Innovationspartnerschaften und Ideennetzwerke, welche sich durch den Austausch und den gegenseitige Nutzen von eingebrachtem Wissen im Hinblick auf die Forschung und Entwicklung (F&E) auszeichnen. Das Modell der offenen Innovation spiegelt dabei sinnbildlich den Wandel von der Industrie- zur Kommunikations- und Wissensgesellschaft wider und trägt zugleich den veränderten Anforderungen an neue Produkte, deren Entwicklung und der Ideenfindung Rechnung. In der Praxis gestaltet sich die Realisierung der Innovationsöffnung jedoch nicht selten als problematisch. Neben strategischen und rechtlichen Überlegungen um die Öffnung des eigenen Unternehmens, muss oftmals geistiges Eigentum und externes Wissen erst mühsam und zwanghaft zugänglich gemacht werden, um es verwerten zu können. Ziel dieser Arbeit ist es


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Product Details
  • ISBN-13: 9783656558514
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 132 gr
  • ISBN-10: 3656558515
  • Publisher Date: 13 Dec 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm


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Open Innovation. Wahlfreiheit vs. Vertragszwang
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