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Olympia-Projekt

Olympia-Projekt


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About the Book

Ein Buch mit und über OPEL. Aber nicht nur. Der Autor schildert die Gründung eines Unternehmens noch in den Wirren des DDR-Untergangs, die erfolgreiche Vermarktung der Marke OPEL und den Aufstieg zu einem der größten OPEL-Händler Sachsen-Anhalts. Er berichtet aber auch über ganz alltägliche Probleme und Erlebnisse vor und hinter den Kulissen wie Sportsponsoring, "Unternehmenskaputtberatung", die Erfahrung einer Schutzgelderpressung und vieles andere mehr. Dann der stetige Fall, eingeleitet durch massive Probleme des Herstellers und der daraus resultierenden Politik im Umgang mit den Händlern in ganz Deutschland. Das "Olympia-Projekt", erfunden von OPEL und GM, war ein "Abwrackprojekt" für Händler. Dies alles ist die Geschichte eines Unternehmens, daß mit der Insolvenz endet. Diese bedeutete den Verlust von Arbeitsplätzen, Existenzen und Vertrauen, hundertfach in Deutschland geschehen, ohne Lobby in der Politik und in den Medien. Die eigentlichen Verursacher, in diesem Falle OPEL/GM, rufen nun selbst am Abgrund stehend, nach dem Staat und bitten um Hilfe. Dem Autor gelingt es, das Geschehen, dessen Ausgang von Anfang an bekannt ist, in spannender Weise zu beschreiben.
About the Author: Der Autor, Jahrgang 1950, ist Hochschul-Ingenieur. Er war in der DDR viele Jahre in der Kfz-Branche tätig. In der Wendezeit wurde er Geschäftsführer eines Autohauses und später auch dessen Gesellschafter. Er kennt die Opel/GM Entwicklung aus eigenem Erleben und hat den OPEL-Chrash bereits 2004 in einem Gespräch mit einem Nachrichtenmagazin vorraus gesehen. Es ist sein erstes Werk.


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Product Details
  • ISBN-13: 9783839155363
  • Publisher: Bod
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: So zerstört man Visionen
  • Width: 148 mm
  • ISBN-10: 3839155363
  • Publisher Date: 20 Nov 2009
  • Height: 210 mm
  • No of Pages: 144
  • Spine Width: 8 mm
  • Weight: 231 gr

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