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Nutzungsmöglichkeiten des Internet im modernen Unternehmen

Nutzungsmöglichkeiten des Internet im modernen Unternehmen


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About the Book

Inhaltsangabe: Einleitung: Mittlerweile lesen und hören wir Schlagwörter wie "Datenautobahn", "Multimedia" und vor allem "Internet" fast täglich in den Medien. Auf den ersten Blick sinnlos erscheinende elektronische Kürzel finden sich in fast allen Lebensbereichen. Wer in der Geschäftswelt etwas auf sich hält, weist auf seiner Visitenkarte längst nicht mehr nur Ort und Straße seiner Unternehmung aus, sondern auch seine Anschrift im Internet. Unsere Tageszeitungen und Zeitschriften sind bereits vor Druck "online" lesbar. Die Buchung für den Karibik-Trip nächste Woche erfolgt selbstverständlich via Mausklick. Den Versandhauskatalog auf CD-ROM haben wir per "e-mail" bestellt. Und die dringend benötigten Informationen für die anstehende Marktanalyse finden sich bestimmt in der globalen Datenbibliothek. Selbst traditionelle Nachrichtensendungen rücken die 3 kleinen w's seit einiger Zeit in die erste Reihe. Beinahe über Nacht ist ein neues Kommunikationsmedium entstanden, das die bekannten Medien zwar nicht ersetzen, sie zumindest jedoch erheblich beeinflussen und ergänzen wird. Sollten Sie angesichts dieser "Internet-Euphorie" zu dem Schluß gekommen sein, daß Sie bei der "Einführung einer neuen Zivilisationstechnik" noch Nachholbedarf haben, dann sind Ihnen die folgenden Ausführungen sicherlich hilfreich. Sie richten sich in erster Linie an Unternehmer, Geschäftsführer und Manager, vor allem aber auch an interessierte Geschäftsleute aus der wirtschaftsberatenden Branche. Um der zunehmenden Bedeutung des Internet gerecht zu werden, ist es für viele Firmen notwendig geworden, sich mit dieser neuen Art der Kommunikation auseinanderzusetzen. Ziel dieser Diplomarbeit ist es, Ihnen bei der Entscheidung über den Einsatz der neuen Technologie Hilfestellung zu leisten. Sie sollen hier von technischen Fachausdrücken weitgehend verschont bleiben. Die Kenntnis einiger wichtiger Begriffe ist jedoch für den Umgang mit dem Internet unerläßlich. Sie finden daher im ersten Kapitel e


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Product Details
  • ISBN-13: 9783838606910
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 231 gr
  • ISBN-10: 3838606914
  • Publisher Date: 26 Feb 1998
  • Height: 210 mm
  • No of Pages: 132
  • Series Title: German
  • Sub Title: Eine schrittweise Einführung in das Internet anhand konkreter Beispiele
  • Width: 148 mm


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