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Notwendigkeit, Anforderungen und Möglichkeiten des Content Managements im Unternehmen

Notwendigkeit, Anforderungen und Möglichkeiten des Content Managements im Unternehmen


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About the Book

Inhaltsangabe: Einleitung: Das Ziel dieser Diplomarbeit ist zu verdeutlichen, was Content Management ist und wofür Unternehmen es benötigen. Es werden die grundlegenden Funktionen eines Content Management Systems näher erläutert und die verschiedenen Verwendungszwecke eines solchen Systems genannt. Dabei wird verdeutlicht, dass Content Management Systeme für interne und externe Bereiche eines Unternehmens sowie für den zwischenbetrieblichen Content- Austausch verwendet werden können. Das führt zu der Einteilung in Enterprise Content Management, Web Content Management und dem Geschäftsmodell Content Syndication. Diese Arbeit zeigt, für welche Unternehmen sich der Einsatz eines Content Management Systems lohnt und welche Mitarbeiter davon am meisten profitieren. Es wird verdeutlicht, welche Bereiche und Arbeitsabläufe innerhalb eines Unternehmens durch Content Management verändert werden. Heutzutage werden in Unternehmen häufig eine Vielzahl unterschiedlicher Systeme eingesetzt. Mit der Implementierung eines Content Management Systems entstehen Schnittstellen zu einer Vielzahl der bis dato eingesetzten Systeme. Welche Schnittstellen entstehen und in wie weit die bis dato eingesetzten Systeme ergänzt oder gar überflüssig werden wird ebenfalls erörtert. Auf dem Content- Markt gibt es verschiedene Akteure und Geschäftsmodelle. Wie diese zueinander in Verbindung stehen wird ebenfalls erklärt. Weiterhin wird gezeigt, dass es für das Verbreiten von Content im Internet eine Vielzahl von rechtlichen Regeln existieren, die es zu beachten gilt. In dieser Arbeit wird versucht, die Fähigkeiten eines Content Management Systems und die daraus resultierenden Möglichkeiten für Unternehmen nicht nur zu benennen, sondern auch kritisch zu begutachten und die Risiken aufzuzeigen. Außerdem verdeutlicht diese Arbeit, worauf Unternehmen bei der Auswahl und der Einführung eines Content Management Systems im Unternehmen zu achten und wie sie vorzugehen haben. Inhaltsverzeichnis: Inh


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Product Details
  • ISBN-13: 9783838652900
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838652908
  • Publisher Date: 07 Apr 2002
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 190 gr


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Notwendigkeit, Anforderungen und Möglichkeiten des Content Managements im Unternehmen
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