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Nonprofit-Management

Nonprofit-Management


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About the Book

Auch Nonprofit-Organisationen (NPO) haben in ihrem Umfeld zunehmend mit Schwierigkeiten - wie sinkenden Spendeneinnahmen, steigendem Konkurrenzdruck, wachsenden Ansprüchen von Mitgliedern und Kunden oder Stakeholdern sowie einem Legitimationsdruck gegenüber Donatoren, Trägern, Mäzenen und der öffentlichen Hand - zu kämpfen. Dennoch gibt es im NPO-Bereich Marktteilnehmer, die sich erfolgreich gegen alle Widrigkeiten durchsetzen und mit entsprechend positiven Ergebnissen am Markt reüssieren.

Bernd Helmig und Robert Purtschert geben Aufschluss über die jüngere historische Entwicklung des NPO-Managements und das Umfeld von erfolgreichen NPO.
NPO- Gründer, Vorstände und Führungskräfte berichten aus erster Hand, wie sie es geschafft haben, ihre Organisation erfolgreich zu positionieren und zu managen, um Wachstum und Überschüsse zu erzielen.
Die Beiträge zeichnen sich durch ein breites Spektrum von Rechtsformen (Verein, Stiftung, Verband etc.), von Branchen (Gesundheit, Soziale Dienstleistungen, Politik, Wirtschaft) sowie länderspezifischen Besonderheiten aus.

Die 2. Auflage wurde aktualisiert und um einen Beitrag zum Erfolgreichen Gewerkschaftsmanagement am Beispiel des Gewerkschaftsverbands Angestellte Schweiz - VSAM erweitert.

About the Author: Prof. Dr. Bernd Helmig ist Ordinarius für Betriebswirtschaftslehre und Inhaber des Lehrstuhls für Nonprofit-Management und Marketing an der Universität Freiburg, Schweiz. Darüber hinaus fungiert er als Direktor des dortigen Verbandsmanagement Instituts (VMI).
Prof. Dr. Robert Purtschert ist außerordentlicher Professor an der Universität Freiburg, Schweiz, wo er das VMI mitbegründet hat. Er ist Direktor Weiterbildung am VMI.


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Product Details
  • ISBN-13: 9783834902740
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 372
  • Series Title: German
  • Sub Title: Beispiele Für Best Practices Im Dritten Sektor
  • Width: 170 mm
  • ISBN-10: 3834902748
  • Publisher Date: 15 Sep 2006
  • Edition: 0002-2., Akt. U. Erw
  • Language: German
  • Returnable: Y
  • Spine Width: 22 mm
  • Weight: 879 gr


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