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Nominologia : como crear y proteger marcas poderosas a traves del naming

Nominologia : como crear y proteger marcas poderosas a traves del naming


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About the Book

¡¡Aviso importante!! La palabra Nominologia no esta en el Diccionario. Un nuevo vocablo da vida a este libro. Imaginese que, de repente, le estuviera permitido usar cualquier nombre de marca, como COCA-COLA, NIKE, MICROSOFT, sin mas limite que la propia imaginacion o capricho. ¿Que consecuencias tendria esta nueva oportunidad sobre su negocio? ¿Cree usted que cambiaria su vida o la de su empresa? Hoy en dia, nadie duda del valor y trascendencia economica de los nombres de marca. En el mercado moderno, el nombre es una de las principales fuentes de identidad de marcas y uno de los factores criticos de exito. Nominologia trata, precisamente, de como crear y proteger nombres de marca exitosos. Este libro, ya que se ha convertido en un manual de referencia imprescindible, ofrece informacion util y amena a los profesionales de la publicidad y el marketing, a los abogados y agentes de marcas, a los empresarios y, ¿por que no?, a los consumidores, que diariamente viven, sin proponerselo ni poder evitarlo, bajo el influjo de los nombres de marca.


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Product Details
  • ISBN-13: 9788496743939
  • Publisher: Fundación Confemetal
  • Binding: Paperback
  • Language: Spanish
  • ISBN-10: 8496743934
  • Publisher Date: 8/1/2009
  • Edition: 1ª ed., 1ª imp.


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