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Nominiert! Und nun?

Nominiert! Und nun?


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About the Book

In den 25 Jahren seines Bestehens etablierte sich der "Große Preis des Mittelstandes" als Deutschlands wichtigster Wirtschaftspreis (isw-Studie). Wer für diesen Preis nominiert wird, zahlt zum "Netzwerk der Besten". Das Buch zeigt auf, wie Unternehmen ihre Nominierung wirkungsvoll in Szene setzen und vermarkten können. Darüber hinaus umfasst es Checklisten mit 200 gezielten Fragen, die sich an den Profilen zahlreicher Preisträger orientieren. Sie beleuchten nicht nur, was die Juroren wissen wollen, sondern mit jeder Frage können Unternehmer auch überprüfen, wo ihr Unternehmen steht und wo es noch Handlungsbedarf gibt. So steigen die Chancen auf den Preis. Da das Rating des Wettbewerbs sehr in die Tiefe geht und das Unternehmen im Vergleich zu anderen Unternehmen aus der eigenen und aus anderen Branchen gesetzt wird, kann der Wettbewerb nicht nur als Unternehmensführungs-, sondern auch als anspruchsvolles Benchmarking-Instrument genutzt werden. Dazu gibt das Buch Insider-Tipps, wie die nominierten Unternehmen Zugang zum Netzwerk des Wettbewerbs, das mehr als 30.000 Unternehmen und Institutionen umfasst, erhalten und dieses so nutzen, dass daraus erfolgversprechende Geschäftskontakte entstehen.
About the Author: Christian Kalkbrenner, Dipl. Kfm. (univ.), gründete 1992 die KALKBRENNER-Unternehmensberatung und war einer der ersten Manager auf Zeit in Deutschland. Er restrukturierte zahlreiche Firmen und verhalf ihnen mit schlagkräftigen Marktkonzepten zu neuen Erfolgen. Ende der 90er Jahre spezialisierte er sich auf das Wachstum von Unternehmen. Die durchweg positiven Erfahrungen aus diesen Projekten führten zur Entwicklung des "Bambus-Code(R)", eines strategischen, wachstumsorientierten Verfahrens. Sein Buch "Die Wachstums-Champions" wurde als "Mittelstands-Buch 2010" ausgezeichnet. www.ub-kalkbrenner.de


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Product Details
  • ISBN-13: 9783748158004
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Das kleine Buch zum Großen Preis des Mittelstandes
  • Width: 127 mm
  • ISBN-10: 3748158009
  • Publisher Date: 09 Jan 2019
  • Height: 203 mm
  • No of Pages: 130
  • Spine Width: 7 mm
  • Weight: 186 gr


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