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New Approach in Human Resource and Marketing Management

New Approach in Human Resource and Marketing Management


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About the Book

CONTENTS... SECTION 1-HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR 1.Career Planning from Individual and organizational Prospect 2.Measurement of Customer Satisfaction: A Study on a Branded Automobile Service Center at Kolkata 3.Influence of “Onboarding Program” on Employees at Workplace 4.Changing Lifestyle and its Impact on the Purchase Behaviour among the Indian Consumers 5.Emerging Trends of Consumer Behaviour in India 6.Motivational Techniques: A Device for Industrial Development 7.Employee Engagement in Modern Organizations: A Case Study of an IT Company 8.Consumer Behavior Analysis in the Indian Context 9.A Study on the Role of HRM in Developing Women Education in India in Rural Sector 10.Impact of Demographic Factors on Employee’s Performance in Indian MSME’s 11.Role of ‘Six Sigma’ in the Field of ‘Human Resource Management’ 12.Training and Development in Tinplate Company of India Limited 13.Employees Attrition: A Major Concern for Indian Retail Industry 14.Rural Entrepreneurship in India Opportunities and Challenges 15.Consumer Behaviour in Insurance Industry 16.Business Process Reengineering and its Impact on Organizational Performance 17.Consumer’s Tastes Preferences and Priorities for Pricey Durablesas Revealed by Actual Purchases in National Capital Region of Delhi 18.Grievance Redressing Mechanism in India 19.A Study of Relationship between Knowledge Sharing & Faith in Organizations 20.Human Resource–Response Management Towards Perfomance Effectiveness 21.Human Resource Manager in an Age of Globalization: Issues and Challenges in Indian Context 22.Attitude Towards Entrepreneurial Traits: A Psychological Study of SHG and Non-SHG Members 23.New Dimensions of Ethics in the Changing Business Paradigm 24.Human Resources Planning and Development: A Case Study of Airports Authority of India 25.Placement Readiness Among the Undergraduate Students: A Study of the Management and it Domains 26.Ethical Behaviour in Management....


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Product Details
  • ISBN-13: 9789381212806
  • Binding: Hardcover
  • Language: English
  • Weight: 999.999 gr
  • ISBN-10: 9381212805
  • Edition: First Edition
  • No of Pages: 560


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