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Neumitglieder Im Visier

Neumitglieder Im Visier


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About the Book

Seien Sie ehrlich, engagieren Sie sich in einer politischen Partei? Wenn nicht, dann stehen Sie in Zeiten abnehmender Mitgliederzahlen und zunehmender Uberalterung der Parteien nicht alleine da. Oder gehoren Sie zu der fast ausgestorbenen Art von Parteisoldaten, die sich mit eisernem Willen dem Kampf um Nachwuchs verschrieben haben? Das Desinteresse vieler Menschen sich dauerhaft in formalen Organisationen zu binden, stellt die bedeutende Frage an alle Parteiverantwortlichen: Mit welchen Strategien konnen es Parteiorganisationen heute noch schaffen, jungen Menschen in der Spassgesellschaft ihren Unterhaltungswert zu vermitteln? Alexander Stock hat sich dieser Frage gestellt und die Rekrutierungsstrategien der politischen Nachwuchsorganisationen in Nordrhein-Westfalen analysiert. Diese bilden - als Sprachrohr zur jungen Generation - das Ruckgrat und die Zukunft der Parteien. Dabei nimmt er die Grune Jugend, die Jungen Liberalen, die Junge Union und die Jungsozialisten im grossten Bundesland NRW unter die Lupe. Wie professionell wirbt der politische Nachwuchs um neue Mitglieder? Gibt es innovative Rekrutierungsstrategien? Welche Gemeinsamkeiten oder Unterschiede lassen sich in Stil und Technik bei den Jugendorganisationen feststellen? Welche Restriktionen stellen sich einem 'erfolgreichen' Rekrutierungsmanagement in den Weg? Solchen und anderen Fragen widmet sich der Autor pointiert und analytisch. Er arbeitet die individuellen Instrumente und Strategien auf, stellt sie komparativ gegenuber und klassifiziert die Strategietypen in funf Kategorien. Mit dieser Forschungsarbeit betritt Alexander Stock wissenschaftliches Neuland. Er gibt den Lesern einen Handlungskatalog an die Hand, um aus einem Kampf mit eisernem Willen, ein erfolgreiches Neumitgliedermanagement zu gestalten.


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Product Details
  • ISBN-13: 9783828897595
  • Publisher: Tectum Verlag
  • Publisher Imprint: Tectum
  • Language: German
  • Returnable: N
  • Weight: 295 gr
  • ISBN-10: 3828897592
  • Publisher Date: 12 Nov 2008
  • Binding: Paperback
  • No of Pages: 163
  • Sub Title: Das Rekrutierungsmanagement Der Politischen Nachwuchsorganisationen Am Beispiel Der Nrw-Landesverbande


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