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Mondiaal Management

Mondiaal Management


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About the Book

Mondiaal Management biedt de lezer een actueel overzicht van de breedte en diepte van het vak internationale bedrijfskunde. Het boek behandelt de praktijk van het internationaal zakendoen en is in Nederland het meest complete en bruikbare naslagwerk voor internationaal actieve ondernemers en managers.In Mondiaal Management passeren vele praktijkvoorbeelden en effectieve en direct toepasbare formats overzichtelijk de revue. De formats hebben onder meer betrekking op het maken van een succesvolle exportofferte en internationaal businessplan. Verder is er veel aandacht voor het werken in en doorgronden van sterk uiteenlopende nationale culturen. Daarnaast wordt uitvoerig stilgestaan bij het management van respectievelijk internationaal R&D, buitenlandse productievestigingen, offshoring, en marketing-, sales- en distributieactiviteiten. Er is ruime aandacht voor onderwerpen als de financiering van de internationale expansie, wederexport, directe en indirecte export, internationaal tax management, internationale desinvesteringen, fusies, overnames en samenwerkingsverbanden alsmede internationaal risicomanagement. Ook gaat Mondiaal Management uitvoerig in op de dynamische maatschappelijke, digitale en juridische omgeving van internationaal opererende bedrijven. Door de veelomvattendheid en het praktische gehalte is Mondiaal Management geschikt als leerboek voor studenten van business schools, universiteiten en overige instellingen voor hoger onderwijs. Prof. dr. Pieter Klaas Jagersma is hoogleraar bedrijfskunde en verbonden aan verschillende universiteiten en business schools. Hij is actief als ondernemer-investeerder en toezichthouder-adviseur. Prof. dr. Pieter Klaas Jagersma is auteur van vele vak- en opinie-artikelen. Hij schreef 25 boeken waaronder diverse bestsellers. Zie ook: www.jrcinternational.eu en www.linkedin.com/in/pieter-klaas-jagersma
About the Author: Prof. dr. Pieter Klaas Jagersma is hoogleraar bedrijfskunde en verbonden aan verschillende universiteiten en business schools. Hij is actief als ondernemer-investeerder en toezichthouder-adviseur. Prof. dr. Pieter Klaas Jagersma is auteur van vele vak- en opinie-artikelen. Hij schreef 25 boeken waaronder diverse bestsellers. Zie ook: www.jrcinternational.eu


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Product Details
  • ISBN-13: 9789081077606
  • ISBN-10: 9081077600


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