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Momentum Effect, the (Paperback)

Momentum Effect, the (Paperback)


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About the Book

Delivering consistent, profitable growth is the #1 non-negotiable imperative facing today's business leaders. Many firms struggle to meet it. Only a rare few consistently achieve it. How do they do it? The answer lies in a tremendously potent but little-understood force: momentum. Momentum feeds on itself: if nurtured properly, it accumulates even more power from its own success, creating new value with unparalleled efficiency. In The Momentum Effect, INSEAD's Jean-Claude Larréché reveals exactly how to build and preserve business momentum, and use it to deliver growth that gets you noticed, year after year after year. Larréché begins by demonstrating the powerful, hidden role of momentum in value creation and why it's more important than innovation, marketing excellence, or even customer focus. Next, one at a time he introduces eight tightly linked building blocks of momentum strategy. You'll learn through dozens of case studies: surprising new insights into familiar companies like IBM and Toyota, as well as remarkable, under-recognized leaders like Rentokil and First Direct. Last but not least, Larréché demonstrates how to build the unique leadership competencies needed to implement and sustain a winning momentum strategy: not just for years, but for decades.
About the Author: J.C. Larreche is Professor at INSEAD, the famous international business school, where he holds the Alfred H. Heineken Chair. It was as a student at Stanford that he was first nicknamed "J.C." by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don't. Since then, his research, teaching, and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth that is not only exceptional but also sustainable.

J.C. has always combined his academic life with a business career, and is particularly sensitive to the practical day-to-day realities which executives have to deal with. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 36, J.C. was appointed a nonexecutive director of the multinational firm that became ReckittBenckiser, and he kept that position for an exceptionally long tenure of 18 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo.

His academic work concentrates on fostering the fundamental capabilities that impact a firm's ability to deliver growth and especially marketing excellence, customer focus, and innovation. J.C. is the author and coauthor of many books and articles, including Markstrat, the leading strategic marketing simulation used by more than one million executives worldwide. He has won many awards, including Marketing Educator of the Year and BusinessWeek's European Case of the Year award. J.C. is also a respected executive educator whose programs are among the most highly rated in INSEAD's excellent portfolio.


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Product Details
  • ISBN-13: 9780137067213
  • Publisher: FT Press
  • Publisher Imprint: FT Press
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 548 gr
  • ISBN-10: 0137067216
  • Publisher Date: 26 Mar 2008
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 324
  • Series Title: English
  • Sub Title: How to Ignite Exceptional Growth
  • Width: 160 mm


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