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Moda Y Retail

Moda Y Retail


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About the Book

El retail es probablemente el principal ámbito donde se materializa el encuentro entre los consumidores y la industria de la moda. Partiendo de la tienda física tradicional hasta llegar a los enfoques más recientes del comercio electrónico, este libro proporciona una introducción básica al funcionamiento del comercio minorista a través de un examen detallado y accesible del panorama del retail contemporáneo. Dimitri Koumbis toma el establecimiento minorista como hilo conductor y nos introduce en la historia del retail, el comportamiento de compra del consumidor y del mercado, la gestión de la plantilla, la prevención de pérdidas o el visual merchandising, entre otros muchos aspectos, hasta brindarnos una instantánea completa y actual del funcionamiento del sector. El libro, ampliamente ilustrado, tiene un enfoque muy directo y visual, y cuenta con el apoyo de entrevistas, ejercicios y análisis de casos prácticos de empresas del sector que ayudan a contextualizar los contenidos teóricos. Un valioso manual de referencia dirigido a estudiantes de diseño, marketing, compras y merchandising de moda.
About the Author: Dimitri Koumbis trabajó durante quince años como visual merchansider y diseñador de puntos de venta para multitud de minoristas de moda pronta. En la actualidad es profesor de marketing y merchandising de moda en el Art Institute de Nueva York.


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Product Details
  • ISBN-13: 9788425227455
  • Publisher: Editorial Gustavo Gili
  • Publisher Imprint: Editorial Gustavo Gili
  • Height: 305 mm
  • No of Pages: 190
  • Spine Width: 18 mm
  • Weight: 634 gr
  • ISBN-10: 8425227453
  • Publisher Date: 01 Oct 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: de la Gestión Al Merchandising
  • Width: 210 mm


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