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Mobile Commerce

Mobile Commerce


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About the Book

Inhaltsangabe: Einleitung: Dank neuer Technologien im Bereich der mobilen Datenübertragung soll das Internet auch über mobile Endgeräte zugänglich werden. Die Möglichkeit Mobiltelefone für den Electronic Commerce einzusetzen gilt für Unternehmen als neue Herausforderung. Da die technologischen Voraussetzungen in Europa noch im Entstehen begriffen sind, steht Mobile Commerce noch am Anfang einer vielversprechenden Entwicklung. Gang der Untersuchung: Diese Arbeit soll in einem ersten Teil einen Überblick über die technologische Entwicklung geben und die Voraussetzungen für den Aufbau von Mobile Commerce Lösungen aufzeigen. In einem zweiten Schritt werden Möglichkeiten zur Einbindung dieser neuen Technologie innerhalb des Electronic Commerce Business-to-Business-Bereichs untersucht. Mögliche Anwendungen sollen auf ihre Eignung zur Steigerung des Unternehmensnutzens hin untersucht werden. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.EINLEITUNG1 1.1AUSGANGSLAGE1 1.2ZIELSETZUNG1 1.3GLIEDERUNG DER ARBEIT2 2.E-COMMERCE BUSINESS-TO-BUSINESS3 2.1GRUNDLAGEN3 2.1.1Definition3 2.1.2Abgrenzung4 2.2ANGEWANDTE TECHNOLOGIEN6 2.2.1Electronic Data Interchange6 2.2.2Internet7 2.2.3Trends8 2.3AUSGEWÄHLTE GESCHÄFTSMODELLE9 2.3.1Ausgangslage9 2.3.2Supply Chain Management11 2.3.3E-Procurment12 2.3.4Customer Relationship Management (CRM)13 2.4ELECTRONIC COMMERCE B-TO-B IM RAHMEN DER MOBILITÄT14 2.4.1Mobilitätsfunktionen innerhalb von Unternehmen14 2.4.2Integrationsmodell von Mobilitätsformen in Unternehmen16 Auswirkungen auf organisatorischer Ebene17 3.ENTWICKLUNG DER MOBILKOMMUNIKATION20 3.1TECHNISCHE MOBILITÄT20 3.2ABGRENZUNG21 3.3ZELLULÄRE MOBILFUNKTECHNIK23 3.3.1Entstehungsgeschichte des Mobilfunks23 3.3.2Technische Grundlagen24 3.3.3Analoger Mobilfunk24 3.3.4Global System for Mobile Communications (GSM)25 3.4MOBILITÄT AUFGRUND DER GSM TECHNOLOGIE26 4.ENTSTEHUNG VON M-COMMERCE27 4.1GRUNDLAGE27 4.1.1Digitale Konvergenz27 4.1.2Mobile Datenübertragung29


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Product Details
  • ISBN-13: 9783838641294
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 240 gr
  • ISBN-10: 3838641299
  • Publisher Date: 09 May 2001
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Sub Title: Analyse der Einbindung von Mobilitätsfunktionen im Electronic Commerce Business-to-Business-Bereich
  • Width: 148 mm


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