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Mobile Business

Mobile Business


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About the Book

Inhaltsangabe: Einleitung: Überall hört man es, sieht man Leute damit herumspazieren, ob nun in der U-Bahn, im Einkaufszentrum oder am Berg, es ist immer und überall mit dabei - das Handy! Mit Hilfe dieses mobilen Kommunikationsmittels ist es uns möglich fast überall erreichbar zu sein bzw. fast jeden erreichen zu können! Doch es steckt mehr dahinter als nur einfache Telephonie bzw. Erreichbarkeit! Mit Hilfe des Handys ergeben sich für die Wirtschaft völlig neue Formen an Geschäftsideen. Nachdem für manche das teilweise böse Erwachen nach der E-Commerce bzw. E-Business Euphorie, die unser Alltagsleben in den letzten Jahren geprägt hat, gekommen ist, stehen wir vor einem weiteren, sowohl technologischen als auch ökonomischen Hype - dem M-Business! Was verbirgt sich hinter diesem Hype, bzw. welche potentiellen Möglichkeiten aber auch Gefahren bringt er mit sich? Besteht die Gefahr eines möglichen weltweiten Flops des M-Business? Auch könnte das M-Business bzw. der M-Commerce als Zugpferd für die sich im Moment im Tal befindliche Weltwirtschaft erweisen, und so diese wieder in Aufwärtsrichtung bringen. Laut Voraussagen der IDC (Independent Distributors Cooperative) werden im Jahre 2003 in den USA 40 Milliarden US$ Umsatz mit Hilfe von mobilen Anwendungen und Geschäften gemacht werden. Auch für den westeuropäischen Bereich wird ein Umsatz von ca. 38 Milliarden € Umsatz prognostiziert. Insgesamt rechnet man mit einem weltweiten Umsatz zwischen 100 und 140 Milliarden US$ für das Jahr 2004. Und dass in dieser noch sehr jungen Branche ein enormes Erfolgspotential schlummert, hat der Erfolgskurs des Short Message Service (SMS) gezeigt. Ursprünglich war das Senden von Kurznachrichten gar nicht geplant, und sozusagen nur ein Abfallprodukt. Jedoch entwickelte sich diese Art der mobilen Kommunikation soweit, dass es heutzutage bereits eigens dafür konstruierte mobile Endgeräte gibt, die einem das Tippen erleichtern. Auch die täglichen SMS-Transfers von mehreren Millionen,


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Product Details
  • ISBN-13: 9783838665795
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 204 gr
  • ISBN-10: 3838665791
  • Publisher Date: 26 Mar 2003
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Sub Title: Ein Überblick
  • Width: 148 mm


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