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Metodi e innovazioni per la crescita dei prodotti di cioccolato

Metodi e innovazioni per la crescita dei prodotti di cioccolato


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About the Book

Il mercato europeo, che consuma più della metà dei prodotti di cioccolato del mondo, sta diventando sempre più saturo e con la concorrenza e la diversità delle offerte nel settore, diventa fondamentale per le aziende trovare nuove opportunità avvicinandosi ai propri clienti. L'attuale ambiente competitivo globale richiede che le aziende soddisfino i loro clienti, migliorino le loro prestazioni e la loro redditività. È per soddisfare queste esigenze che il gruppo CEMOI ha deciso di investire circa 4 miliardi di FCFA nella creazione di una fabbrica di cioccolato per rifornire i mercati nazionali e subregionali con prodotti di cioccolato adatti ai gusti locali e di buona qualità. Il mercato africano, poco sfruttato nonostante rappresenti un importante potenziale, diventa la nuova sfida dell'azienda. Il nostro obiettivo è quello di: Dimostrare che il cioccolato è un prodotto che richiede continui investimenti e innovazioni; Promuovere l'esperienza del Gruppo CEMOI nel settore del cioccolato e radicare nella mente dei consumatori africani il concetto che la qualità del cioccolato deve essere associata al Paese produttore..


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Product Details
  • ISBN-13: 9786206047377
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 231 gr
  • ISBN-10: 6206047377
  • Publisher Date: 29 May 2023
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Width: 152 mm


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Metodi e innovazioni per la crescita dei prodotti di cioccolato
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Metodi e innovazioni per la crescita dei prodotti di cioccolato
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