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Home > Die Medienlandschaft in Südtirol. Ein Vergleich von "Dolomiten" und "Die Neue Südtiroler Tageszeitung"
Die Medienlandschaft in Südtirol. Ein Vergleich von "Dolomiten" und "Die Neue Südtiroler Tageszeitung"

Die Medienlandschaft in Südtirol. Ein Vergleich von "Dolomiten" und "Die Neue Südtiroler Tageszeitung"


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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 1,0, Leopold-Franzens-Universität Innsbruck (Germanistik), Sprache: Deutsch, Abstract: In dieser Arbeit soll ein Vergleich der beiden Tageszeitungen "Dolomiten" und "Die Neue Südtiroler Tageszeitung" durchgeführt werden. Wo liegen die Unterschiede? Inwieweit sind sie dem Boulevard-Journalismus zuzuordnen und wie können Sie dennoch nebeneinander in Südtirol überleben? Die Medienlandschaft in Südtirol ist durch die vorherrschende Zweisprachigkeit sehr vielfältig. Laut dem Medienverzeichnis der Südtiroler Landesverwaltung zählt Südtirol neben vier öffentlichen Rundfunkanstalten, sechs Wochenzeitungen, 17 Online Medien und 20 privaten Hörfunkanstalten auch vier Tageszeitungen. Das Besondere daran ist, dass alle Angebote gleichermaßen auf die beiden Sprachgruppen aufgeteilt sind. Den größten Anteil und somit auch das größte Publikum erreicht die "Athesia Druck GmbH", welche mit der "Dolomiten", der "Zett" und einigen Wochen- und Monatszeitschriften sowie den Online-Portalen "stol.it", "Südtirol News", "sportnews.bz" und den Radiosendern "Südtirol 1" und "Radio Tirol" das größte Medienaufgebot besitzt. Südtirol besitzt neben zwei italienischen Tageszeitungen auch zwei deutsche. "Die neue Südtiroler Tageszeitung" wird von der gleichnamigen GmbH gedruckt, die "Dolomiten" hingegen gehört der "Athesia Druck GmbH" an. Beide Zeitungen stehen sich als Konkurrenten gegenüber, wenngleich die "Dolomiten" die Nase vorn hat. Mit einer Auflage von knapp 42.600 Stück, am Freitag sind es im Schnitt sogar 60.920 Stück, kann die Dolomiten mehr als das Zweifache der Tagezeitung herausgeben. Die "Dolomiten" wird aber auch über die Grenzen von Südtirol ausgeliefert, besonders in große Urlaubsziele wie nach Rimini, in die Region Toskana und in große Städte deutschsprachiger Gebiete. Jedoch lebt über 98% der Käuferschaft in Südtirol. "Die Neue Südtiroler Tageszeitung" hingegen besaß im Jahr 200


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Product Details
  • ISBN-13: 9783346066794
  • Publisher: Grin Verlag
  • ISBN-10: 3346066797
  • Publisher Date: 30 Oct 2019


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Die Medienlandschaft in Südtirol. Ein Vergleich von "Dolomiten" und "Die Neue Südtiroler Tageszeitung"
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