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Mechanics of Online Reputation Management

Mechanics of Online Reputation Management


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About the Book

Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts.

Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search.

This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo.

Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns.

This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation.

With this book, you can

  • Remove any negative online content from search results, regardless of type or industry.
  • Position any web property at the top of any search engine.
  • Access 100% success rate strategies, campaign templates, tools, resources, and processes.
  • Steal the leading industry experts' most effective tactics for delivering results to clients.
  • Manipulate websites, social platforms, audiences, and search engine algorithms.
  • Master the playing field where reputations are derived and repeatedly forged.
  • Cleanse, repair, polish, and permanently dictate what appears for any search phrase.
  • Fortify a digital firewall preventing any old or new negative content from appearing again.

In-depth topics range from

  • Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations.
  • Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios.
  • Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy.
  • Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media.

Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress.

Includes a thorough overview of SERP's (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.


About the Author: Tyler Collins, SEO consultant and digital marketer, has forged a unique path of expertise throughout the SEO and Reputation Management communities due to his vast knowledge or search engine optimization and online marketing in general. Tyler Collins SEO and Online Reputation Management services are highly sought after by Fortune 1000 companies, Celebrities, Politicians, Investors, and a variety of business owners seeking the most advanced strategies for search engine optimization. With over 15 years of Internet marketing and search engine optimization (SEO), Tyler Collins has built 18 successful digital marketing teams for established brands and startups. Clients include companies like NIKE, Hurley, Charles Schwabb, CocaCola, Dermalogica, Tracfone, O'Neill, Jay Abraham Group, and dozens of Fortune 1000 companies. Founder of Bulletproof Digital, a full-spectrum digital marketing agency with an emphasis on SEO, Tyler Collins leads a team of 36 highly talented technicians ranging from SEO experts to Full Stack Developers where they build and ship large scale web application code through contracted development services to thousands of companies, all while delivering over 20 Million organic visitors monthly across 3,000 latency clientele in over 130 vertical industries. Beyond front facing SEO and development services Tyler Collins has a special skillset of producing turn-key backend services and SEO training education for SEO agency partnerships. National speaker and mentor, Tyler Collins gives SEO and Reputation Management presentations and seminars at the biggest digital marketing conferences such as Traffic & Conversion, is often a guest speaker at universities like Pepperdine, and sits as Board Director to numerous tech firms, such as Surfline.com - a global surf reporting and forecasting media company powered by marine weather and thousands of live HD streaming cams around the globe. Outside the business sector, Tyler is a life coach and mentor to young adults and individuals seeking to optimize or elevate any aspect of their lives. He believes in living a purpose driven life and takes every opportunity to inspire and empower other people to live their highest ambitions in a context of unselfish harmony and synergy with themselves and the world. To contact Tyler Collins about Speaking, SEO, Digital Marketing, Development, or Reputation Management services, please visit BulletproofDigital.com


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Product Details
  • ISBN-13: 9781519762252
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 292
  • Series Title: English
  • Sub Title: Repair & Control Your Name or Brand Reputation Online
  • Width: 152 mm
  • ISBN-10: 1519762259
  • Publisher Date: 06 Jan 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 444 gr


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