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M-Commerce und M-Payment

M-Commerce und M-Payment


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About the Book

Seit Beginn dieses Jahrtausends wächst der E-Commerce-Markt sowie der Mobile-Commerce-Markt ständig. Im Zusammenhang mit dem Mobile-Commerce wächst auch der Markt für mobile Bezahlsysteme. Die Finanzwirtschaft definiert das Mobile-Payment bereits als Weiterentwicklung des kartenbasierten Zahlungsverkehrs. Mittelständische Unternehmen, speziell in der Handels- und E-Commerce-Branche, müssen über kurz oder lang Strategien entwickeln, um die Potenziale des Mobile-Commerce und des Mobile-Payments gewinnbringend umsetzen zu können. Wenn immer mehr Konsumenten per mobilem Gerät die Angebote des Mobile-Commerce wahrnehmen, müssen die Geschäftsmodelle der jeweiligen Handelsunternehmen daraufhin optimiert werden. Gerade auch im Einzelhandel, der sich immer mehr gegen den Onlinehandel behaupten muss, sind innovative Strategien notwendig, um weiterhin erfolgreich zu sein und neue Konsumenten zu gewinnen. Die vorliegende Untersuchung soll einen Überblick über bestehende Möglichkeiten und Maßnahmen für mittelständige Unternehmen im Bereich Mobile-Commerce und Mobile-Payment geben. Leser sollen die Möglichkeit haben, zielgerichtet Infor-mationen zu Mobile-Commerce und Mobile-Payment Zusammenhängen zu finden und daraus entsprechend einen Nutzen für ihr Unternehmen zu ziehen.
About the Author: Ronald Haase, B.A., wurde 1986 in Dresden geboren. Nach seiner handwerklichen Berufsausbildung entschied sich der Autor, seinem neu entdeckten Interesse an der Betriebswirtschaft weiter zu folgen. Dies geschah durch ein Bachelorstudium der Betriebswirtschaft an der Diploma Fachhochschule Nordhessen, welches der Autor im Jahre 2015 erfolgreich abschloss. Bereits wahrend seines Studiums sammelte der Autor umfassende praktische und theoretische Erfahrungen in der e-Commerce-Branche. Aufgrund dieser Erfahrungen sowie dem damit verbundenen Thema des mobile-Commerce, entschied sich der Autor zum Verfassen dieses Buches."


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Product Details
  • ISBN-13: 9783958204898
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3958204899
  • Publisher Date: 22 Jul 2015
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 172 gr


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