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M-Business im Segment des BtoC

M-Business im Segment des BtoC


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About the Book

Inhaltsangabe: Einleitung: Ziel der vorliegenden Diplomarbeit ist es, einen Gesamtüberblick über existierende Applikationen und Dienste im endverbraucherorientierten M-Business verschaffen. Des weiteren soll die Kundenakzeptanz dieser dargestellt und das Potential der einzelnen Anwendungen im Umfeld der mobilen Kommunikation evaluiert werden. Für ein hinreichendes Gesamtverständnis der Thematik ist es zielführend im Vorfeld die Begrifflichkeiten abzugrenzen und die technischen Grundlagen, die M-Business ermöglichen, näher zu beleuchten. Bei der Erläuterung der technischen Rahmenbedingungen ist die Kundenakzeptanz der jeweiligen Technologie von zentraler Bedeutung und wird in dieser Arbeit dementsprechend dargelegt. Gang der Untersuchung: Die vorliegende Arbeit gliedert sich in fünf Teile, beginnend mit einer Einleitung in die Thematik. Der zweite Teil gibt Aufschluss über relevante Grundlagen. Eine thematische Begriffsdefinition bildet hier den Anfang. Die sogenannten Enabling Technologies, also die technischen Rahmenbedingungen, werden daraufhin näher erläutert, um Klarheit über die Vielfalt der gängigen Kürzel und Schlagworte zu schaffen. Hierbei werden zuerst die relevanten Netzwerk-, im Anschluss die darauf aufbauenden Servicetechnologien behandelt. Die Darstellung des Marktumfeldes ist Gegenstand des dritten Abschnittes. Einleitend wird auf die wichtigsten Märkte eingegangen. Die stark konträren Strukturen des US- und des japanischen Marktes zeigen wie unterschiedlich weit der derzeitige Entwicklungsstand im Mobilfunk und damit zwangsläufig auch im M-Business vorangeschritten ist. Ein konkreter Blick auf die einzelnen Marktakteure zeigt daraufhin welche Unternehmen in M-Business involviert sind. Der darauffolgende Teil widmet sich den Applikationen die gemeinhin unter M-Business subsumiert werden. Hierbei wird den wichtigeren, das heißt den erfolgversprechenderen, Anwendungen besondere Aufmerksamkeit geschenkt. Dienste, die nach Meinung des Verfassers ein


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Product Details
  • ISBN-13: 9783838659756
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838659759
  • Publisher Date: 22 Oct 2002
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Weight: 218 gr


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