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Mar-Tech

Mar-Tech


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International Edition


About the Book

"Mar-Tech: a Marriage made on Earth" by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.

With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).


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Product Details
  • ISBN-13: 9798890668738
  • Publisher: Notion Press Media Pvt. Ltd
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Marriage Made on Earth
  • Width: 140 mm
  • ISBN-10: 8890668733
  • Publisher Date: 04 Mar 2024
  • Height: 216 mm
  • No of Pages: 204
  • Spine Width: 12 mm
  • Weight: 317 gr


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