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Markt- Und Kompetenzorientierte Geschäftsfeldplanung

Markt- Und Kompetenzorientierte Geschäftsfeldplanung


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About the Book

Unternehmen können sich nur durch eine ganzheitlich markt- und kompetenzorientierte Geschäftsfeldplanung langfristig kapitalwertoptimal entwickeln. Dies setzt jedoch voraus, daß die ganzheitliche Markt- und Kompetenzorientierung auf allen hierarchischen Ebenen und in allen Phasen der Geschäftsfeldplanung gewährleistet wird.
Astrid Simanek entwickelt vor diesem Hintergrund einen hierarchisch und prozessual differenzierten Ansatz, der es der Zentrale und den operativen Geschäftseinheiten eines divisional organisierten Unternehmens ermöglicht, ihre Beiträge zum Gesamtunternehmenswert zu optimieren.
About the Author: Dr. Astrid Simanek promovierte am Lehrstuhl von Prof. Dr. Dr. h.c. Dietger Hahn der Universität Gießen. Sie ist heute Mitarbeiterin der Abteilung Betriebswirtschaft der Mannesmann AG, Düsseldorf.


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Product Details
  • ISBN-13: 9783409128612
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1998 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 435 gr
  • ISBN-10: 3409128611
  • Publisher Date: 25 Sep 1998
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 257
  • Series Title: Neue Betriebswirtschaftliche Forschung (Nbf)
  • Sub Title: Wettbewerbs- Und Integrationsstrategien in Divisional Organisierten Unternehmen
  • Width: 152 mm


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