full screen
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Marketing-Automation. Evaluierung eines abteilungsübergreifenden Lead-Management-Tools
Marketing-Automation. Evaluierung eines abteilungsübergreifenden Lead-Management-Tools

Marketing-Automation. Evaluierung eines abteilungsübergreifenden Lead-Management-Tools


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule Albstadt-Sigmaringen; Sigmaringen (Fakultät Business Science and Management), Veranstaltung: Marketing / Vertrieb, Sprache: Deutsch, Abstract: Die Zielsetzung der Arbeit besteht darin, Antworten zu finden, wie sich Marketing im Zeitalter der Digitalisierung weiterentwickeln kann. Daraus leitet sich die Forschungsfrage ab: "Lassen sich Leads mit Marketing-Automation durch ein Lead-Management-Tool besser qualifizieren?" Abschließend wird eine Handlungsempfehlung für Unternehmen formuliert. Die Welt des Marketings hat sich grundlegend verändert. Ein Blick in die Vergangenheit zeigt die Veränderungen in den letzten Jahrzehnten. Zu Beginn der Marketingära nach dem Zweiten Weltkrieg lag der Schwerpunkt des Marketings auf den Produkten (Marketing 1.0). In der Folge veränderte sich der Fokus des Marketings hin zu den Konsumenten (Marketing 2.0). Seit den 1980er-Jahren rückte der Mensch mit seinem Denken, Handeln und Fühlen in den Vordergrund (Marketing 3.0). Diese drei Phasen prägen das Marketing bis heute. Die heutige Arbeitsweise des Marketings wird von der Digitalisierung bestimmt. Sie verändert das Konsumentenverhalten und damit steht das Marketing vor den Herausforderungen, sich diesen aktuellen Veränderungen anzupassen. Marketing 4.0 ist geprägt durch die zunehmende Konvergenz der Technologien. Eine dieser neuen Chancen ist Marketing-Automation. Das Ziel des heutigen Marketings ist es, die Kunden über die richtigen Kanäle/Medien mit den richtigen Inhalten anzusprechen. Auf Basis der Digitalisierung wird es zukünftig möglich sein, sowohl personalisierte als auch gruppenspezifische Zielgruppenansprachen an potentielle Kunden durchzuführen. Innerhalb des Unternehmens muss das Marketing messbar wer-den, um seinen heutigen Status behaupten zu können.


Best Sellers



Product Details
  • ISBN-13: 9783346326584
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3346326586
  • Publisher Date: 29 Nov 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 190 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Marketing-Automation. Evaluierung eines abteilungsübergreifenden Lead-Management-Tools
Grin Verlag -
Marketing-Automation. Evaluierung eines abteilungsübergreifenden Lead-Management-Tools
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing-Automation. Evaluierung eines abteilungsübergreifenden Lead-Management-Tools

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Booksbay (the "CRR Service").


    By submitting any content to Booksbay, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Booksbay (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Booksbay a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Booksbay may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Booksbay's sole discretion. Booksbay reserves the right to change, condense, withhold publication, remove or delete any content on Booksbay's website that Booksbay deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Booksbay does not guarantee that you will have any recourse through Booksbay to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Booksbay reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Booksbay, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Booksbay, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!