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The Marketing Toolkit

The Marketing Toolkit


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About the Book

Discover how marketing really works and transform your business. A veritable Swiss Army knife of useful information. If you need more customers or you could and should be doing better business, read on. This book aims to be easily understood and acted on. It has been written for anyone tasked with improving sales or developing new market opportunities within a small or medium sized organisation. Above all, this book provides quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. The Marketing Toolkit demystifies the marketing process and provides clear, actionable steps on more than fifty linked topics. If you want to know how marketing works and how it can help to strengthen or grow any business this book is definitely for you. The ten fundamentals of marketing Finding the stepping-stones to success Creating your business name, image and brand The secrets of selling and communication Making the best use of the (well) written word Marketing media - choosing the best options Tips, techniques and time-savers from more than 35 experts Dealing with specialist providers Making it happen - even on a small budget Finding - and keeping - profitable customers. About the AuthorAfter more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a tutor and an award-winning business adviser. An enthusiastic and supportive observer of growing businesses, Jeff has written numerous expert guides, briefings and courses.


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Product Details
  • ISBN-13: 9788130914572
  • Publisher: Viva Books
  • Publisher Imprint: Viva Books
  • Language: English
  • ISBN-10: 8130914573
  • Publisher Date: 01 Jan 2011
  • Binding: Paperback


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