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Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors

Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors


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About the Book

Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Harz - Hochschule für angewandte Wissenschaften (FH), Veranstaltung: Business Consulting, Sprache: Deutsch, Abstract: Seit dem Jahr 2007 kämpfen sowohl Regierungen als auch Unternehmen gegen die Auswirkungen der Finanzkrise. Anfänglich waren vor allem Finanzinstitute aus den USA betroffen, welche hoch riskante Investments eingegangen waren. Darunter vielen bspw. US Banken wie Fannie May oder Freddi Mac, die verstaatlicht werden mussten. Andere Banken, wie Lehmen Brothers, konnten der Insolvenz nicht entkommen. Auf Grund starker Vernetztheit und Abhängigkeit untereinander sowie falscher und hoch riskanter Investments waren innerhalb kürzester Zeit auch andere Finanzinstitute weltweit von der Krise betroffen. Durch den Vertrauensverlust zwischen den Finanzinstituten wurde es ebenso für Unternehmen anderer Branchen kritisch Kredite zu erhalten, wodurch sich die Krise verschärfte. Um den Markt zu beruhigen und die Wirtschaft zu stabilisieren, entschlossen sich viele Staaten Notkredite und Bürgschaften an Finanzinstitute zu vergeben. Diese zum Teil voreiligen Entscheidungen führten wiederum dazu, dass heute sogar Staaten in eine finanzielle Schieflage geraten sind und durch Kredite und Bürgschaften anderer Länder gestützt werden müssen. Die Entwicklung der Finanzkrise führt zu der Frage, warum Unternehmen und Politik diese Krise nicht vorhersehen konnten. Schon deutlich vor Krisenanfang warnten renommierte Ökonomen wie bspw. Max Otte vor dem Ausbruch einer Krise. Diese Warnungen wurden allerdings von Wirtschaft und Politik nicht beachtet oder unterschätzt. Selbst Finanzexperten wie Ben Bernanke erklärten im Jahr 2007, dass die Probleme auf dem Hypothekenmarkt wohl keine Auswirkungen auf die Wirtschaft haben. Eine Folge dieser Krise ist neben dem Vertrauensverlust zwischen den einzelnen Finanzinstituten auch der bei deren Kunden. Ein bis heute präsentes B


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Product Details
  • ISBN-13: 9783656596769
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 208
  • Series Title: German
  • Sub Title: Möglichkeiten, Grenzen, Handlungsempfehlungen
  • Width: 148 mm
  • ISBN-10: 365659676X
  • Publisher Date: 25 Feb 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 331 gr


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Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors
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