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Marketing fur Fotograf*innen

Marketing fur Fotograf*innen


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About the Book

Mit der eigenen Arbeit sichtbar zu sein, Kunden zu finden und zu binden ist fur freischaffende Fotograf*innen das A und O des geschaftlichen Erfolgs. Wie Ihnen das mit der richtigen Online-Strategie (Instagram, Google, Live-Videos) gelingt, wie Sie Preise gestalten und erfolgreiche Kundengesprache fuhren, lernen Sie mit diesem Buch. Der international bekannte Hochzeitsfotograf und Buchautor Roberto Valenzuela teilt darin sein Wissen und seine Erfahrungen aus vielen Jahren erfolgreicher Arbeit mit einer sehr anspruchsvollen Klientel.Das Gefunden-Werden steht am Valenzuela zeigt, wie Sie Ihren Instagram-Feed und Ihr Google-Ranking so optimieren, dass Sie wirklich die richtigen Kunden akquirieren. Dann lernen Sie, deren Sichtweise auf Sie und Ihr Angebot besser zu was wunschen sich Ihre Kunden, wie prasentieren Sie sich, was konnen Sie anbieten? Welche Chancen liegen fur Sie in einem Auftrag – kurz-, mittel- und langfristig? Zudem lernen Sie, wie Sie mit Upselling Mehrwert fur Ihre Kunden erzeugen, und wie Sie Ihr Angebotsportfolio kundenorientiert strukturieren und bepreisen.Aus dem- Erprobte Praktiken und Strategien fur Instagram, YouTube und Facebook- Wie Sie dank besserem SEO gefunden werden- Welche Rolle Testimonials und Rezensionen fur Ihren Erfolg spielen (und wie Sie Kunden um diese bitten)- Wie Sie langfristige Kundenbeziehungen schaffen- Wie Sie mit Promo-Videos personliche Beziehungen zu kunftigen Klienten aufbauen- Warum Sie Ihre Arbeit in Zeitschriften und Buchern veroffentlichen sollten- Wie Sie die Preise fur Ihre Arbeit gestalten- Die sanfte Kunst des Upsellings- Warum der Verkauf von Drucken so wichtig fur Ihr Geschaft ist


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Product Details
  • ISBN-13: 9783864908125
  • Publisher: Na
  • Height: 248 mm
  • Weight: 22 gr
  • ISBN-10: 3864908124
  • Binding: Hardcover
  • Language: German
  • Width: 965.999 mm


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Marketing fur Fotograf*innen
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