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Marketing Fundamentals

Marketing Fundamentals


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International Edition


About the Book

Marketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics.

1)

MARKETING STRATEGY:

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

YOU'LL LEARN:

  • How to understand the customer
  • Ways to navigate market analysis
  • The importance of the role that competition plays in strategy
  • Why distribution matters to your brand and consumers
  • The importance of the Marketing Mix
  • The purpose of conducting financial analysis
  • How to review and assess your marketing strategy
  • And much more!

2)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

YOU'LL LEARN:

  • Importance of branding
  • Understanding brand purpose with examples
  • Actionable steps that will help you build a brand trusted by people
  • Identifying the audience for your brand
  • Types of competitors and tips on identifying them
  • A comprehensive guide to market research
  • How to formulate your mission statement
  • Choosing the right brand name
  • Marketing strategies to spread the word about your brand
  • Innovative ideas to make your brand stand out
  • And much more!

3)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

  • How to determine stakeholders
  • Ways to navigate data integration
  • The importance of key performance indicators
  • Ways of implementing analytics
  • The importance of data governance
  • The purpose of conducting financial analysis
  • The role of IT
  • How to measure success
  • What to look for with Vendors
  • And much more!



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Product Details
  • ISBN-13: 9781088187876
  • Publisher: Santino Spencer
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: 3-in-1 Guide to Master Marketing Strategy, Marketing Research, Advertising & Promotion
  • Width: 152 mm
  • ISBN-10: 1088187870
  • Publisher Date: 05 Jul 2023
  • Height: 229 mm
  • No of Pages: 188
  • Spine Width: 10 mm
  • Weight: 308 gr


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