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Marketing Estrategico

Marketing Estrategico


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About the Book

El autor presenta de manera precisa y detallada 20 interesantes casos de marketing, circunscritos a diferentes realidades de negocio en Latinoamérica. Incorpora además, el método de resolución de casos denominado Mkt-1234, por medio del cual el lector podrá resolver de manera analítica y minuciosa cada uno de los casos presentados en el libro.
About the Author: Sammy es Ph.D. por la Universidad Europea, (Madrid), MBA por Loyola University (Maryland) e Ingeniero Comercial por la Universidad de Chile. Estudió en la Facultad de Extensión de la Universidad de Harvard y en la Universidad de Stanford. Ha sido profesor invitado de programas de especialización y conferencias en instituciones tale scomo: La Escuela de Negocios de Sao Paulo, la Universidad Anhembi Morumbi, Unitec de Tegucigalpa, la Escuela de Economía de la Fundación Getulio Vargas, Esade Barcelona, Universidad Jaume-I, Universidad Tecnológica de Monterrey, Loyola College en Maryland, EAL Dinamarca, Universidad santo Tomás en Bogotá, California State University, etc. Ha trabajado como consultor, docente y ejecutivo en diversas compañías a nivel nacional e internacional, en empresas tales como Hunter Douglas, Sigdo Koppers, Vivendi-Veolia, Head, Sony, Banco de Chile y Air Liquide, entre otros. Ha publicado los libros: "Marketing Metrics and Frameworks", "Marketing Estratégico" y "Marketing Internacional del Vino", así como varios estudios de casos y artículos para medios académicos y científicos nacionales e internacionales. Actualmente dirige el Programa de Maestría en Marketing en la Universidad Finis Terrae en Santiago, así como varios proyectos de investigación y consultoría dentro y fuera de Chile. Contacto: slibermany@gmail.com


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Product Details
  • ISBN-13: 9781984328120
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 244 mm
  • No of Pages: 282
  • Spine Width: 15 mm
  • Width: 170 mm
  • ISBN-10: 1984328123
  • Publisher Date: 15 Jan 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 503 gr


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