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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...


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International Edition


About the Book

International Consumer Behavior.- Managing Performance in a Sustainable Environment.- Music, Athletes, Simplicity and Organizational Engagement.- Creating Unique Marketing Approaches.- Mood, Religion and Market Orientation.- Exploring the On-line Consumer.- The Online Learning Environment: Delivering Quality?.- Management and Marketing Collaboration I.- Mixing Old and New Media: Insights into Media Selection.- Online Behavior and Value Creation.- Ethics Marketing: Understanding.- Potpurri des Services.- Marketing Buzz and Advertising Copy.- Strategic Marketing Management.- Using Private Labels and Store Atmospheric as Heuristics.- Social Media and Consumer Attitudes.- Conceptualization of Value Co-creation.- The Study of Marketing Institutions.- Managing the Customer Service Experience.- Value Co-creation: Consumer Interactions and Technology.- Branding and Shoppers.- Brands, Governments and Corporations.- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists.- Consumers' Ethical Evaluations and Behaviors.- How Advances in Technology and Sustainability are Changing the Retail Landscape.- Sustainability in the Apparel Supply Chain.- Materialism and Conspicuous Consumption.- Value Co-creation and Digital Environment.- Going "Green" and the Effects on Consumer Evaluations.- Brands and Consumers.- Latin American Marketing Issues II.- Value Co-creation for Firms, Services, and Markets.- Issues in New Technology Usage.- Pedagogical Techniques and the Role of Students in Marketing Education.- Marketing's Role in Supply Chain Success.- Assessing Student Learning & Required Skills.- Celebrity Endorsements and Celebrity Brands.- What Does Brand Image Tell US About Brand Stability?.- Research Frameworks, Influences, and Sustainability Trends.- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals.- Consumer Decision-Making and Learning.- Product and Branding Issues.- Achieving a Sustainable Supply Chain.- Consumer Welfare and Marketing Promotions.- The Challenge of Setting Prices and the Impact of the Firm.- Social Marketing Research: Measures, Analyses, and Implication Issues.- New Frontiers in Marketing Communication.- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior.- Entrepreneurs, Networks and Success.- International Branding.- The Teaching of Social Media Marketing.- Social Media.- Perspectives on Source Effects.- Corporate Social Responsibility.- Buyers and Sellers.- Intelligence and Salesperson's Effectiveness.- Understanding Customer Loyalty and Customer Value Perceptions.- When Consumers Get Emotional.- Corporate Social Responsibility: Social and Sustainable Marketing.- Managing Supply Chain Relationships.- Exploring the On-line Offering.- eCommerce II.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Marketing Theory and Strategy.- Managing Complexity and Risk in Supply Chains.- Young Consumers.- Consumer Identity and Sense of Self.- Consumer Response to Product Texture, Packaging and Process.- eCommerce I.- Retailing in the Digital Age and Global Marketplace.- Consumer Emotion and Empowerment.- Management and Marketing Collaboration II.- Internationalization and Methodology.- Organizational Technology Usage.- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology.- Cross Cultural Consumer Behavior.- Research Issues in Branding, Proliferations and Segments.- Understanding Retail Employees and Their Impact on Sales Performance.- Orientations, Norms and Experiences.- Issues on Consumer Motivation.- Latin American Marketing Issues I.- Emotions, Intentions and Impulses.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Outstanding Marketing Teacher Award Winners' Presentations.


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Product Details
  • ISBN-13: 9783319364919
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: Softcover reprint of the original 1st ed. 2015
  • Language: English
  • Returnable: Y
  • Spine Width: 44 mm
  • Weight: 1998 gr
  • ISBN-10: 331936491X
  • Publisher Date: 24 Sep 2016
  • Binding: Paperback
  • Height: 279 mm
  • No of Pages: 836
  • Series Title: Developments in Marketing Science: Proceedings of the Academ
  • Sub Title: Proceedings of the 2012 Academy of Marketing Science (Ams) Annual Conference
  • Width: 210 mm


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