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Marketing Cultural

Marketing Cultural


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About the Book

No atual cenário cultural, onde pouquíssimas pessoas frequentam ou já conheceram museus e centros culturais; a ausência do uso de práticas de marketing para atração do público torna-se um agravante ao declínio dessas instituições. E nesse ambiente desafiador, que necessita de mudanças, o marketing, com o passar do tempo foi sendo ampliado de sua definição e aplicação geral para sentidos e significados específicos, também denominados de especialidades do marketing, chegando até o marketing cultural. O marketing cultural une o conceito de marketing e o de cultura, objetivando potencializar as condições favoráveis existentes, para transformá-las em fontes de cultura para a sociedade, tornando aparente seu valor. Diante disso, acredita-se que essa obra vem a contribuir norteando como o marketing cultural pode auxiliar no aumento da visibilidade e no interesse da população por museus; bem como a literatura, disseminando e socializando o conhecimento sobre o tema, auxiliando futuros pesquisadores interessados no assunto quanto a possíveis rumos a seguir.


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Product Details
  • ISBN-13: 9786139607150
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Novas Edicoes Academicas
  • Height: 229 mm
  • No of Pages: 100
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6139607159
  • Publisher Date: 15 May 2018
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 209 gr


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