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Marken Im Metaverse

Marken Im Metaverse


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About the Book

Dieses essential zeigt, wie strategisch und konzeptionell ein Markenauftritt im Metaverse entwickelt werden muss und was es dafür braucht. Die Vorgehensweise wird an vier realen Beispielen konkret illustriert. Kaum ein Thema wird gerade so kontrovers wie das Web 3.0 und seine Metaversen diskutiert. Täglich wächst die Zahl der Publikationen, Veranstaltungen und Produkte, die sich damit beschäftigen sowie auch die Zahl der Unternehmen, die auf keinen Fall den abfahrenden Zug verpassen wollen. Mindestens genauso groß ist aber die Zahl derer, die das Ganze für sinnlos ausgegebenes Marketingbudget halten. Es wird Zeit, Licht ins Dunkel der unendlichen Weiten des Web 3.0 zu bringen, Grundlagen und Begriffe zu erklären, Wege und Chancen aufzuzeigen, aber auch laut und deutlich vor den Risiken und Fehlern zu warnen.

About the Author: "Mista Metaverse" Dominik Griese und Tom Inden-Lohmar, erfolgreicher Markenmacher bieten mit ihrem Unternehmen "Strange New Worlds "Metaverse Education für Menschen und Marken und entwickeln kreative Konzepte für den Einstieg ins Web3


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Product Details
  • ISBN-13: 9783658409500
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 61
  • Spine Width: 4 mm
  • Weight: 150 gr
  • ISBN-10: 3658409509
  • Publisher Date: 18 Jul 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Chancen Und Risiken. Best and Worst Cases. Herausforderungen Und Lösungen
  • Width: 148 mm


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