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Manuale della comunicazione multimediale

Manuale della comunicazione multimediale


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About the Book

VERSIONE RIVEDUTA E CORRETTA A SETTEMBRE 2021
Come comunicare in maniera efficace attraverso l'uso dei prodotti multimediali?
Comunicare è un'esigenza primaria della nostra esistenza in quanto costituisce un'indispensabile interfaccia tra l'individuo ed i suoi bisogni. La comunicazione, nel suo corso evolutivo, ha dimostrato di avere un carattere polimorfico, pur rimanendo concettualmente legata alla sua essenza primaria. Infatti, la sua evoluzione è sempre andata di pari passo con lo sviluppo tecnologico dei sistemi informativi, adeguandosi e cambiando forma espressiva ogni qual volta la tecnologia l'ha richiesto.

La comunicazione moderna, oggi, è pienamente inserita nei contesti multimediali delle tecnologie informatiche, Internet sopra tutti, le quali hanno preso il sopravvento sulla gestione delle nostre interazioni e sullo scambio di informazioni. La necessità quindi di comunicare in maniera efficace si complica leggermente in quanto la comunicazione viene arricchita di nuovi elementi, i media, i quali è indispensabile che vengano gestiti in maniera razionale. L'efficacia comunicativa, infatti, è l‟obiettivo primario di ogni forma comunicativa.

Da qui l'idea di scrivere un manuale che tratti in maniera esaustiva la comunicazione multimediale in tutti i suoi aspetti, sia teorici che pratici. Una guida, sempre disponibile sulla scrivania, che possa venire in soccorso ogni volta che si ha a che fare con i molteplici prodotti multimediali, quali blog, siti Web, comunicati stampa, etc., e si incorre in dubbi circa il loro corretto utilizzo ai fini di una comunicazione efficace e quindi del raggiungimento dei propri obiettivi. Uno strumento, dunque, da tenere sempre a portata di mano, per non lasciarsi scappare l'opportunità di comunicare in maniera efficace.


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Product Details
  • ISBN-13: 9781520114675
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Weight: 281 gr
  • ISBN-10: 1520114672
  • Publisher Date: 09 Dec 2016
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Come comunicare in maniera efficace con i prodotti multimediali
  • Width: 152 mm


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