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Making It in Public Relations

Making It in Public Relations


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About the Book

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.


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Product Details
  • ISBN-13: 9780805840216
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Depth: 25
  • Height: 224 mm
  • No of Pages: 368
  • Series Title: English
  • Sub Title: An Insider's Guide to Career Opportunities
  • Width: 169 mm
  • ISBN-10: 0805840214
  • Publisher Date: 01 Mar 2002
  • Binding: Hardback
  • Edition: 2
  • Language: English
  • Returnable: N
  • Spine Width: 25 mm
  • Weight: 671 gr


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