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Make It Clear

Make It Clear


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About the Book

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience.

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate--how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics--finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")--and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family.

The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken-glass" outline, how to write to be understood, how to inspire, how to defeat writer's block--and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing--making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.


About the Author: Patrick Henry Winston (1943-2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.


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Product Details
  • ISBN-13: 9780262539388
  • Publisher: Mit Press
  • Publisher Imprint: Mit Press
  • Height: 226 mm
  • No of Pages: 360
  • Spine Width: 25 mm
  • Weight: 724 gr
  • ISBN-10: 0262539381
  • Publisher Date: 25 Aug 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Speak and Write to Persuade and Inform
  • Width: 175 mm


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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