PART I: LUXURY YACHTING AS SPECIAL INTEREST TOURISM (SIT)
CHAPTER 1: Luxury Yachting and Tourism Development in SIDS: Impacts of Tourism-related Foreign Direct Investment
This chapter examines the impacts of tourism-related foreign direct investment (TFDI) as perceived by local people, drawing on their experienced 'realities'. In an attempt to capture a more holistic picture of TFDI impacts, it takes a multi-stakeholder approach. Emphasis is placed on local residents, however the study includes perspectives of marina hotel employers, investors, policy-makers, tourism and business association representatives, local residents who are TFDI marina hotel employees, and local residents who are non-TFDI employees. The research is situated in the context of Barbados, a tourism- dependent, small island developing state - a tourist destination that remains under-researched by tourism scholars.
The idea that reality is open to multiple interpretations through lived experiences underpins the ethos of this chapter. The purpose is to capture different 'experienced realities' of local impacts of luxury yachting TFDI in Barbados. In order to extend current TFDI knowledge, this study uses qualitative data as opposed to applying econometric analysis which is generally adopted in TFDI studies.
Keywords: Tourism-related Foreign Direct Investment (TFDI), Yacht Marina Development, Small Island Developing States (SIDS), Caribbean, Barbados, Experienced realities
CHAPTER 2: Luxury Yachting V Luxury Cruising - An Empirical Study
The cruise industry has grown significantly (CLIA, 2019) and as such the demand for luxury cruising has meant that cruise companies have identified a niche market. New ships have been built to meet the demands of luxury cruise tourists, and this is increasing. For example, the Carlton-Ritz group have brought out a luxury cruise ship offering the ultimate experience in cruising in line with the luxury hotel brand. Norwegian Cruise Line Holdings Ltd acquired Regent Seven Seas Cruises a luxury cruise brand offering all-inclusive packages. This has given them a competitive edge when it comes to the luxury cruise tourism market. Parallel to cruise supply and demand, the superyachts have also identified a gap in the market and recognize that luxury yachts can too be an income driver. This chapter explores the significance of both luxury cruise and luxury yachting and identifies whether there is synergy between the two. The ultimate experience is promised when it comes to a luxury holiday, but does that apply to both cruise and yachting? This chapter aims to explore the concepts of luxury both in the cruise and yachting industry. Furthermore it aims to determine whether there is an overlap in the market when it comes to offering amazing tourism experiences whilst on a cruise ship or a superyacht.
Keywords: Luxury yachting, Luxury cruising, Ultimate experiences, Synergy, Tourism.
CHAPTER 3: Luxury Yacht Industry: Congruence between France and UAE
The aim of this chapter is to understand how luxury yacht industry is adapting its offers and services in different contexts. Evidences from France and UAE will be discussed. France is a well known destination for luxury cruise industry and in the UAE, especially Dubai, cruise tourism is showing a tremendous growth and there is also an increase in the number of cruises from Dubai. This study will analyse the different offers and services proposed by the luxury cruise lines in UAE and France and examine how they adapt to the special needs of the countries.
Keywords: Luxury yacht industry, France, UAE, Customer needs
PART II: LUXURY YCHTING FROM THE PRACTITIONER PERSPECTIVE
CHAPTER 4: People, Cultures and Leadership Practices in the Superyacht Industry
The chapter will describe
