The Loyalty Edge is a must-have resource for professionals who want to demonstrate value to their clients, forge deeper relationships and want to stand out as the best of the best in a competitive industry.

Ignite your energy and transform your business into an elite practice, with effective client engagement strategies found in The Loyalty Edge.

The tools provided in this book are award-winning and guaranteed to be applicable regardless if you are a seasoned professional or new to the business.

Mike Morrow, CFP, a widely recognized expert in marketing and client loyalty, shares his step-by-step, tactical process to retain clients and attract new high-quality prospects. He believes in the lifetime value of a client and the power of the client loyalty.

Profit from the author's years of experience and:
-Learn strategic frameworks to foster long-term client relationships
-Gain direct and concise insight into processes that will translate into increased profits
-Discover ways to rank-high on your client's go-to list, making your expenditures worthwhile
-Attain the road map to achieve sustained growth
-Find out how to calculate your client retention rate and why it is an important exercise for your business
Each strategy is complete with supporting tools to ensure easy implementation.

A sought-after speaker for companies worldwide and successful financial professionals who utilize Mike's proven methods to sustain success.
About the Author: Mike Morrow, CFP, is a Financial Advisor, speaker, author and commentator. Mike has been pioneering his clients to their financial goals for more than 25 years. He is recognized by his industry peers as an expert on client engagement and fostering client loyalty.

His industry experience, coupled with a passion for client appreciation, led him to develop strategies proven to attract and retain high-quality clients. Morrow's innovative ideas are shared within his bestselling books Leading Marketing Strategies and The Picture Sells the Story. Mike's most recent book, The Loyalty Edge released in June 2015, is an anticipated best-seller and provides a blueprint of tools for advisors who want to foster client loyalty, demonstrate value and stand out as the best of the best in a competitive industry.

Possessing an extraordinary drive for success, Mike is a long-standing member of the Million Dollar Round Table (MDRT), the Premier Association of Financial Professionals. His wisdom and expertise has captivated audiences at MDRT events around the world. Morrow's effective business operations have been adapted by some of the most successful financial professionals worldwide to sustain success and grow their business.

Mike is also active in his community, including volunteering at his local Knights of Columbus and his local church. In addition, he has been involved with Big Brothers and The United Way for several years. Mike has been married to his wife Nina for 23 years and they have two children.

For more information visit: www.ideasforadvisors.com.