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The long tail theory voor het bedrijfsleven

The long tail theory voor het bedrijfsleven


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About the Book

Begrijp de essentie van de long tail-theorie voor het bedrijfsleven in slechts 50 minuten met dit praktische en beknopte boek. Dit model wordt gebruikt om de verdeling van de omzet van een onderneming te illustreren voor al haar producten, van bestsellers met een grote vraag tot nicheproducten die slechts een geringe verkoop genereren. In ons nieuwe digitale tijdperk, met de opkomst van e-commerce die de opslagkosten drastisch vermindert, is het nu mogelijk om een aanzienlijke omzet te genereren met producten met een lage vraag, die de "staart" van het model vormen. Dit boek biedt u een handige inleiding tot de toepassingen van de long tail-theorie bij de ontwikkeling van commerciële strategieën en marketingstrategieën. Het bevat ook een gedetailleerde case study, een discussie over de tekortkomingen van de theorie en een inleiding tot verwante modellen, zoals het Pareto-principe, het ABC-model en de blockbuster-strategie.

Over de lange staart theorie: De long tail theorie werd voor het eerst toegepast op het domein van het bedrijfsleven door de schrijver en ondernemer Chris Anderson in 2004, op basis van een analyse van populaire e-commerce sites, waaronder Amazon, eBay en Netflix. De bewering dat de winstgevendheid niet uitsluitend afhangt van bestsellers daagde vele bestaande bedrijfsstrategieën en economische modellen uit, maar er is niettemin geen gebrek aan bewijs om Andersons argument te ondersteunen. In dit boek ontdekt u hoe de long tail-theorie u ten goede kan komen, identificeert u de producten die de 'kop' en 'staart' van uw productportefeuille vormen en gebruikt u uw bevindingen om een winstgevende commerciële strategie te ontwikkelen. Een duidelijke uitleg van de voordelen en mogelijke nadelen van de methode, een bespreking van een praktische casus en een inleiding tot verwante modellen geven u de instrumenten die u nodig hebt om uw aanpak op uw situatie af te stemmen.


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Product Details
  • ISBN-13: 9782808064286
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 198 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 2808064284
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Dutch; Flemish
  • Returnable: N
  • Sub Title: Uw niche vinden en uw bedrijf beschermen tegen de toekomst
  • Width: 129 mm


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