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The Liability of Foreignness

The Liability of Foreignness


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About the Book

Untersucht man die Literatur, welche sich mit dem internationalen Management beschäftigt, so lässt sich feststellen, dass das Foreign Direct Investment (FDI) die Hauptrolle im Bereich der internationalen Expansion spielt. Die FDI haben sich während der Wirtschaftskrisen als sehr belastbar erwiesen. Aus diesem Grunde werden FDI Inflows in den Entwicklungsländern als eine stabile langfristige Anlage betrachtet. Multinationale Unternehmen, die sich im Ausland geschäftlich betätigen, begegnen zum einen Kosten, die durch die Fremdheit im Umfeld, in der Kultur, Politik und durch wirtschaftliche Unterschiede verursacht werden, und zum anderen der Erfordernis, ihr Geschäft über geografischen Distanzen zu koordinieren. Diese Kosten stellen einen Risikofaktor dar, der in der Literatur als 'Liability of Foreignness' beschrieben wird. Für ein multinationales Unternehmen ist es von großer Bedeutung, Kosten, die durch die 'Liability of Foreignness' verursacht werden, zu minimieren, um auf dem ausländischen Markt konkurrenzfähig zu bleiben und somit auch auf dem Weltmarkt keine Marktanteile zu verlieren. Die Zielsetzung dieser Arbeit liegt in der klaren Definition der 'Liability of Foreignness'. Weiterhin gilt es, herauszufinden, ob mittelständische Familienunternehmen im Rahmen einer internationalen Expansion durch Direktinvestitionen mit diesem Problem konfrontiert werden. Außerdem soll festgestellt werden, auf welche Art und Weise sie versuchen, die Liability of Foreignness zu umgehen. Um nicht nur Daten aus Sekundärquellen zu verwenden, wird anhand von Interviews eine Markterkundung durchgeführt. Diese hat den Zweck, ein aktuelles Bild des Umgangs von mittelständischen Familienunternehmen mit dem Thema 'Liability of Foreignness' darzustellen.


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Product Details
  • ISBN-13: 9783958505599
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Risikofaktor einer internationalen Expansion durch Direktinvestition
  • Width: 148 mm
  • ISBN-10: 3958505597
  • Publisher Date: 28 Aug 2014
  • Height: 210 mm
  • No of Pages: 120
  • Spine Width: 6 mm
  • Weight: 204 gr


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