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L'empirisme de l'échec

L'empirisme de l'échec


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About the Book

Les fondateurs de start-up* procèdent principalement selon les méthodes classiques de gestion d'entreprise. Sur la base d'études de marché, de portefeuilles de produits et d'analyses des forces et des faiblesses, ils établissent des plans d'affaires avec des objectifs stratégiques et opérationnels planifiés et élaborent des plans financiers et des jalons. Ceux-ci n'ont toutefois que peu de points communs avec la réalité ultérieure, car les start-ups évoluent avec leurs innovations dans un environnement incertain. C'est pourquoi elles présentent une forte probabilité d'échec entrepreneurial.L'effectuation peut contribuer à réduire le risque d'échec entrepreneurial par l'application de principes effectivistes. Le livre décrit entre autres les principales approches de l'effectuation qui sont utiles aux start-ups et sous quels aspects les méthodes effectives et causales présentent des avantages. Les interviews d'experts menées dans le cadre d'un processus de recherche qualitative ont permis de dégager des recommandations d'action qui peuvent aider les futurs fondateurs de start-up* à réduire la probabilité d'échec.


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Product Details
  • ISBN-13: 9786207491643
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6207491645
  • Publisher Date: 29 Apr 2024
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm


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